Braze Perspectives Article Archive

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Personalization Fails (and How to Prevent Them)

To help marketing, growth, and engagement teams see their work from a new perspective, Braze has partnered with Tom Fishburne, CEO and founder of Marketoonist, for a 10-part series of marketing-themed comics. This week, hear from Braze VP of Product Kevin Wang on how personalization can go wrong.

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Mastering Campaign Permissioning with Braze Teams

At Braze, we know how important it is to effectively manage access to data and other sensitive parts of your customer engagement activities. So we built Braze Teams—our role- and permissions-management tool—to make permissioning as flexible as possible.

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Are You Trapping Your Customers?

Getting teams and tech to talk to each other—and breaking down any barriers to communication between platforms and departments—is key to successfully implementing any comprehensive customer engagement strategy. Explore three common situations that can crop up for your customers if you don't get it right.

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What It Takes to Send and Optimize an Email Campaign, Step by Step

With email, there are always opportunities for innovation and improvement. With these 10 key tips, you can avoid a lot of potential messaging pitfalls and support stronger performance from your email program, message by message and campaign by campaign.

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Former United States CTO Megan Smith To Serve as Keynote Speaker for LTR 2019

This year’s Long-Term Relationships (LTR) conference, which will be held October 29–30, 2019, in New York City, explores the intersection of machine learning with human empathy, creativity, and intelligence when it comes to customer engagement. To kick off this year’s event, Braze is pleased to welcome award-winning entrepreneur, engineer, and tech evangelist Megan Smith as LTR 2019’s keynote speaker.

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Preventing Customer Engagement’s Missed Connections

To help marketing, growth, and engagement teams see their work from a new perspective, Braze has partnered with Tom Fishburne, CEO and founder of Marketoonist, for a 10-part series of marketing-themed comics. This week, hear from Braze Cofounder and CEO Bill Magnuson on customer engagement’s missed connections.