Braze Perspectives Article Archive


Dragons vs. Unicorns: Comparing the Game of Thrones World to the Marketing Technology Space

What does "Game of Thrones" have to do with the customer engagement and marketing technology space? In this piece, we compare the land of the 🐲to the land of the 🦄.

Orchestration Issue

Tying It All Together: How Agencies Help Orchestrate Brilliant Marketing Experiences

As digital customer engagement efforts become increasingly central to how companies build long-term loyalty and drive stronger revenue, we’re seeing many companies—from startups to enterprise brands—lean on agencies to ensure that they’re doing things right. Get the inside scoop on how to get it right from leading agencies BrightWave, Laughlin Constable, Prolific Interactive, and R/GA.


April 2019 Product Update: Iterating, Archiving, and Expanding

At Braze, we’re focused on building the best customer engagement platform out there. We’ve been busy at work to ensure that we deliver the best new features to our loyal customers; this month's new release includes a fresh look for in-app messages, Subscription Group updates, and a lot more!


Authentication and Email: What It Is—and Why It Matters

Before you can get started sending marketing emails, you've got to make sure that your email authentication game is up to snuff. Read on for a look at what email authentication is, the authentication standards you need to know, and what it can mean for your customer engagement efforts.

Building Braze

Restructuring the Braze Product Team

The most important driving force behind any software product is the group of people who build it—and their relationships with one another. Therefore, it’s important to arrange teams in a way that allows them to have as much leverage and impact as possible. Learn how Braze successfully restructured its product organization to drive better outcomes.

The Orchestration Issue

Next-Generation Email: Standing Strong in the Age of Inbox Infinity

Email is far from dead. It's thriving and continuing to evolve every day. But there's more competition for your customers' attention than ever before. Embracing and excelling in the next generation of email will require your marketing strategy to evolve, too, from your tech to your teams to your mindset.