Braze Perspectives Article Archive

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The Rise of In-Message Experiences: AMP for Email, Rich Push, Push Stories, and HTML In-App Messages

The easier you make things, the more likely your customers are to do them. That's why the rise of in-message experiences across email, mobile, and beyond are a game-changer for marketers. By keeping things simple, these immersive messaging options have the power to improve conversions, engagement, and more.

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Using Web Push to Expand Your Brand’s Reach

When creating a comprehensive customer journey, it’s important to consider every avenue in the attempt to improve the consumer experience. Through web push notifications, a brand can reach loyal customers with real time information.

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How To Drive More SMS Subscribers

As the number of channels, messages, and devices soar, we’ve seen SMS reemerge as an attractive alternative for direct communication with customers. Read on to learn how to maximize your impact with this often untapped mobile messaging channel.

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The TRUST Framework: Customer Engagement Creative Must-Haves

We’ve put together a look at the data-driven TRUST framework developed by Braze to help our customers develop creative that’s aligned both with individual customer preferences and their own organizational KPIs. Take a look!

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What Are Wearables Push Notifications, Anyway?

As consumers adopt wearables like smartwatches and fitness trackers, marketers should consider adding wearables push notifications to their campaign toolboxes. Let's take a look at how that's done.

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Bridging the Gap Between the Actual and the Possible: My Customer Success Journey

All of the Customer Success Managers (CSMs) here have taken such different paths to get where we are today, but we share a vision and a focus on helping our customers create exceptional experiences for their customers. Let's take a look at the journey of Ashley Wilkinson, Director of the London Custom Success Team.