We debuted our next generation of Braze Alloys at this year's LTR conference in order to better facilitate a growing technology and teams ecosystem. In this article, we dive into explaining the role and benefits of a solutions partner.
This month marks the fifth anniversary of the Braze Intelligence Suite. It’s a major milestone, and also the perfect opportunity to take stock of this powerful element of the Braze platform. In that spirit, we spoke to Kevin Wang, Braze VP, Product, about the history of the Intelligence Suite, how it provides real value to brands, and the ways in which Braze is reassessing how we talk about the suite’s key components.
In a nutshell, there are emotional and functional attributes that contribute to what it takes for a brand experience to feel human to a consumer—the feelings your brand communications evoke, plus what your brand can do (the functional attributes) to drive that human perception. But how are brands achieving this?