Braze Perspectives Article Archive

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How Braze Canvas Helps Brands Master Real-Time Marketing Orchestration

Real-time marketing orchestration platforms support meaningful customer engagement and messaging. Here are three you need to know about how brands like Fiverr, IBM, MINDBODY, and more are putting key technologies into practice to support their customer engagement.

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Data-Driven Optimization Is the Next Level of Marketing Automation

Answer the what, where, and when of customer engagement by using the Braze Intelligence Suite. Here's how to choose the right channel, select the strongest message, and deliver it all at the best time for each individual customer, at scale.

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Tech for Black Founders

Today, we are announcing the launch of a joint-initiative called Tech for Black Founders. Our mission is to create an ecosystem that provides resources and technology to empower Black-led businesses and level the playing field for underserved founders. Here's what that means.

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What’s an Influenced Open, Anyway?

In essence, influenced opens are ways of measuring how many users took action and opened your app after receiving a push notification, but not directly from the push notification. But how exactly do you figure that out? Find out here.

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How Cutback Coach Uses 2-Way SMS to Support Healthier Drinking Habits

Get an in-depth look at how Cutback Coach is using Braze two-way messaging to drive rich experiences and help users manage their alcohol consumption in smart, sustainable ways.

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The New Braze Core Values

After months of discussions with employees across all departments, in-person focus groups, and back-and-forth copy edits, we're proud to announce the new Core Values at Braze.