Braze Perspectives Article Archive

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What’s a Solutions Partner, Anyway?

We debuted our next generation of Braze Alloys at this year's LTR conference in order to better facilitate a growing technology and teams ecosystem. In this article, we dive into explaining the role and benefits of a solutions partner.

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Exploring the Vertical Stack: The Data Ecosystem (And What It Makes Possible)

Today’s brands are living in an in-the-moment, technology-driven, mobile-first world—and so are all their customers. To break out of old habits and transform the way you’re speaking to your customers, you need to take a hard look at the technologies supporting your customer engagement efforts.

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Real-Time, Data-Based Insights: Reimagining the Braze Intelligence Suite

This month marks the fifth anniversary of the Braze Intelligence Suite. It’s a major milestone, and also the perfect opportunity to take stock of this powerful element of the Braze platform. In that spirit, we spoke to Kevin Wang, Braze VP, Product, about the history of the Intelligence Suite, how it provides real value to brands, and the ways in which Braze is reassessing how we talk about the suite’s key components.

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How Overstock Used Braze to Boost Engagement with Personalized, Real-Time Messaging

In today’s fast-moving retail and eCommerce landscape, it can be helpful to learn by example—and few brands provide a better example to follow than Overstock.com. Check out how they boosted conversion rates to 21% and open rates to 38%, which is 3x higher than the industry average.

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How Deliveroo and Trainline Achieve Empathy at Scale Through Brand Humanity

In a nutshell, there are emotional and functional attributes that contribute to what it takes for a brand experience to feel human to a consumer—the feelings your brand communications evoke, plus what your brand can do (the functional attributes) to drive that human perception. But how are brands achieving this?

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Humanized Marketing: Connecting With Customers on a Personal Level

Human relationships are dynamic and ever-changing; your customer engagement strategy should be, too. With that in mind, let’s take a look at three things you should consider when your brand is looking to engage with audiences on a human level.