Braze Perspectives Article Archive

case studies

Grubhub Creates Buzz and Engages Diners With Personalized Emails

Grubhub connects diners with more than 300,000 restaurants in over 4,000 U.S. cities. To build engagement, the company wanted to send its 30 million diners a year-end summary of their Grubhub activity. To do this, Grubhub partnered with Braze, leading to a 100% increase in social media mentions and an 18% lift in word-of-mouth mentions.

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A Day in the Life of a Braze Senior Technical Recruiter

Hiring best-in-class talent is essential for growing companies like Braze—but reaching that goal doesn’t just happen. You need exceptional recruiters to supercharge the hiring process. To give more insight into this key role, we spoke with Carolina Lopez, a Senior Technical Recruiter at Braze, to learn more about what her day to day looks like.

case studies

How Plain Sight Is Getting to Know (and Engage) Its Customers Better With Braze

Plain Sight, a new social platform for virtual networking, wanted to get to know its community better to serve up more effective personalized recommendations. The startup partnered with Braze to deliver retention-focused cross-channel customer engagement.

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Being Black in Tech: Tech for Black Founders Companies Join Braze at Annual Kickoff

At this year's Braze Kickoff, Omari Matthew, Manager, Technical Support at Braze spoke with leaders at Nalaverse and Plain Sight regarding their participation in the Tech for Black Founders program and the challenges Black founders often face within the industry. Tune into the full session below.

case studies

Tim Hortons Uses In-App Messaging to Gamify Their App in Record Time

Few things say “Canadian” more than massively popular fast-food chain Tim Hortons and the sport of hockey. When the NHL playoffs were suddenly slated to begin in August of 2020 following a pandemic-driven pause, the quick service giant needed to rapidly ramp up an app-based promotional tie-in game. With Braze in-app messaging, it was game on.

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The Future of Web Messaging: Respecting User Preferences and Privacy

In the coming year, web browsers will be stepping up to address the problem of poor online experiences across desktop and mobile devices. As we’ve learned in the past year, things can change quickly. Keep reading to prepare yourself for these upcoming changes.