Braze Perspectives Article Archive

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Mastering Black Friday: 4 Keys to Optimizing Customer Engagement During The Holiday Season

With billions of dollars in retail sales taking place every year during Black Friday and the Thanksgiving holiday weekend, brands need to seize every opportunity to get in front of consumers and make a real connection. To understand how customers engage with brands during the holidays, Braze analyzed the billions of messages sent by leading retail brands over the past three years (2017–2019) to reveal insights on how to most effectively reach consumers during the holiday season.

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How Hinge Drove 200% More App Engagement With Cross-Channel Messaging

In a sea of dating apps, it can be hard to make a lasting connection. Check out how Hinge increased click-through rates by 200% and drove higher app engagement with their recent campaigns.

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Exploring the Vertical Stack: Embracing Brilliant Experiences

The value of highly relevant messages has been documented: When it comes to generating conversions, they’re 600 to 700% more effective than generic messages. And if you think customers don’t spot inconsistencies across channels, think again. A majority—70% of consumer—react negatively when they receive disjointed cross-channel communications from brands. So how do brands take advantage of this knowledge?

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The Six Pillars of Braze Alloys: Data & Infrastructure Agility

Today's brands have more sources of first-party data than ever before. Data from your brand’s website, mobile apps, channels, loyalty programs, and more is only increasing. This kind of customer information is currency, but its value drops the longer it takes for your brand to listen, understand, and act on it.

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5 Ways Teamwork Helps Build Authentic Customer Relationships

With today’s data and technology capabilities, everything moves faster. Customer engagement can be hyper-optimized with data-driven insights. Revenues can spike quickly if the right tools are used in the right ways. And as companies grow, their teams scale up accordingly. So how can you maintain a strong ethic of teamwork as your team grows in size and responsibility? And how do great leaders unite and motivate their expanding teams?

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Email Must-Knows: What’s a Pristine Spam Trap?

Spam traps are essentially dummy email addresses, ones that no sensible sender should be targeting, and they’re used by internet service providers (ISPs), inbox providers, and security companies to identify and blacklist emails from potential spam senders. So what's the difference between a pristine spam trap and other spam traps?