Braze Perspectives Article Archive


Trust, But Verify: How to Make Sure Benchmarks Are Really Saying What You Think They’re Saying

For some creatives, “data” is a four-letter word. But the shortest path to failure for digital marketers is making decisions without the right data to guide your strategy. Here at Braze, we know that some of the most essential information when it comes to customer engagement is benchmarking data—that is, industry-wide metrics that can help you set goals, better understand your vertical, and strategize across industries to make an impact on your bottom line.


From Anonymous to Upsell: Mastering the Subscription Lifecycle

While every subscription-based business is different, they share the common goal of moving users from an initial display of interest—think visiting a website or downloading an app—to becoming engaged, paying customers and advocates. Looking for inspiration? Well, the team at Intuit QuickBooks Self-Employed (QBSE) has the insights you need.


Lessons from the Cannes Lions International Festival of Creativity

Technology-enabled creativity, big brands trying to save the world and a commitment to inclusivity defined Cannes Lions in 2019.


What’s Testing, Anyway?

To ensure they're getting the best engagement possible, smart teams are constantly testing. Learn about the different types of testing, when to use them, and who to send them to!

Braze Buzz

Braze Customer Burger King Takes Home the Titanium Lion at the Cannes Lions Festival

Burger King's brilliant mix of creativity, technology, and just the right amount of trolling in their #WhopperDetour campaign earns them the Titanium Lion at the Cannes Lions Festival 2019.

Braze Buzz

What Pride Means at Braze

This Pride Month, we centered our activites on giving back to the LGBTQIA+ community. Across our global offices, our teams put together events to both celebrate and support. Check out how we celebrated Pride this year, plus some highlights for how we work to make Braze inclusive year-round.