Braze Perspectives Article Archive

The Integration Issue

Stacks, Ecosystems, and Customer Engagement: Where Are We Now?

Consumers have come to expect brands to be able to understand and speak to them without skipping a beat as they jump from device to device. To support that kind of cohesive experience, you need a best-in-class marketing technology ecosystem. But before you can build one that fits your brand’s unique needs, you need to understand what’s possible today—and how we got here.

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Marketing Pressure: The Key Ingredient for Optimizing Your Sending Strategy

Thoughtful brands pay attention to when and how often they’re connecting with customers—and measure these touches using a concept known as "marketing pressure." Marketing pressure refers to the quantity, timing, and pattern of a brand’s interactions with its customers. It’s a great lever for optimizing your marketing strategy and understanding your users better to boot.

The Integration Issue

How Ibotta Uses Braze to Support More Effective Customer Messaging

Today’s brands need to make sure their marketing strategy is supported by a customer engagement platform that’s built to support a stronger understanding of their customers and to enable relevant, personalized, targeted messaging at scale. Learn how Ibotta leveraged Braze and Radar to see stronger results and provide a better customer experience.

The Orchestration Issue

Helping Ebates Makes Shopping Even More Rewarding for Its Member—and Their Bottom Line

Cashback website Ebates improves retention and sales through more relevant messaging and focused campaign orchestration.

The Integration Issue

Live and Kicking: How Live Customer Profiles Make Real, Responsive Marketing Possible

When you have a real-time view of your customers at an individual level, your teams are empowered to create more relevant, personalized messaging at every stage of the customer journey.

The Integration Issue

Braze for ALL: How We’re Working to Diversify the Braze Team

At Braze, we’ve been laser-focused on diversity in the months following the launch of our Braze for ALL diversity and inclusion initiative. Learn how we've been working to ensure a more diverse workforce by updating our recruiting practices and technologies, bringing in partner organizations, and more!