For some creatives, “data” is a four-letter word. But the shortest path to failure for digital marketers is making decisions without the right data to guide your strategy. Here at Braze, we know that some of the most essential information when it comes to customer engagement is benchmarking data—that is, industry-wide metrics that can help you set goals, better understand your vertical, and strategize across industries to make an impact on your bottom line.
While every subscription-based business is different, they share the common goal of moving users from an initial display of interest—think visiting a website or downloading an app—to becoming engaged, paying customers and advocates. Looking for inspiration? Well, the team at Intuit QuickBooks Self-Employed (QBSE) has the insights you need.