Technology has made it possible for brands to have direct and deep connections with their customers. But what does communicating with your customers look like in a digital age reaching its adolescence? At this year’s Long-Term Relationships (LTR) conference, industry leaders shared insights into their marketing stacks, strategies, and experiences with leveraging their data, technology, and teams to engage and craft personal messaging experiences with their customers.
What you’ll learn from this session:
- What meaningful conversations between brands and their customers look like
- Common digital marketing pitfalls to avoid
Using Technology to Communicate with Customers in the Modern Digital World
At LTR 2019, the Marketoonist, Tom Fishburne, shared his unique blend of cartoons and case studies in an exclusive session to help brands better understand the mindset needed to communicate with consumers in today’s digital world.
He discussed how marketing teams can connect and engage in moments that matter, how to evaluate new marketing technology, and how to stay data-driven without getting data-blinded.
The Road to Digital Engagement
Today’s data-driven decisions can bridge the connections needed to communicate with tomorrow’s consumers. For more details on how brands can get there, check out our LTR 2019 content roundup.