LTR 2019

The CMO role is changing, as data-driven decision making enables continuous improvement and strengthens accountability. As teams adapt to a world where behavioral, demographic, and location data influence nearly every customer interaction, how do we keep the human touch that drives success? At this year’s Long-Term Relationships (LTR) Conference, we explored the evolving perspective and responsibilities of the CMO. Featuring experts from STASH, Turo, and the CMO Network at Forbes.

Building a human brand requires authenticity—and that authenticity needs to start at the top. But as teams, tech stacks, and expectations grow, so does the risk of disconnection. This year’s Long-Term Relationship (LTR) conference, held on October 29-30, 2019, in New York City, focused on fostering the human touch that drives success for brands around the world.

This session will cover:

  • Identifying and fixing a broken brand experience
  • Creating meaningful KPIs for both engagement goals and teams
  • Balancing data-driven leadership with personal experience and intuition

What It Takes to Be a CMO Today

The CMO role is changing. The rise of sophisticated technology and data-driven decision making has brought with it a need for additional accountability and the demand for constant improvement. With so much behavioral, demographic, and location-based data, customers can begin to look like points on a chart rather than real human beings. It’s the CMOs responsibility to ensure the high pressure to perform doesn’t inhibit their team’s creativity, connection, or integrity.

At LTR 2019, Braze CMO Sara Spivey, STASH CMO Dale Sperling, Turo CMO Andrew Mok, and the editor of the Forbes CMO Network, Jenny Rooney, came together onstage to dig into the evolving challenges, opportunities, and objectives faced by today’s brand leaders.

Get a Fresh Perspective

Want to discover all the ways CMOs are adapting to the evolving landscape? Dig deeper into all things customer engagement with the LTR 2019 content roundup.

Madison Gardner

Madison is obsessed with the human stories within data. When she’s not writing case studies or discussing retention strategy, you can find her pizza crawling her way through every major city.