Two days. 20+ sessions. More than 50 speakers. Hundreds and hundreds of attendees. This year’s Long-Term Relationships conference explored making connections that matter by pairing best-in-class tech with human empathy and creativity. Experts discussed how to build a better customer engagement strategy by identifying valuable data, increasing your brand’s humanity, and more.
What you’ll learn from this session:
- The evolution of brand communication over the years
- The responsibilities that come with customer engagement and the impact they can have on consumers and brands alike
- The widening gap between what companies know about customers and what they truly understand
To open the event, Braze CEO and Cofounder Bill Magnuson explained what “humanity in action” really means. In 2019, there’s a growing sense of dividedness. As we’ve developed more great technology, we’re having less great conversations. As brands, we must acknowledge that the practice of customer engagement has a responsponsibility that extends into our larger culture.
At the core of every great customer engagement strategy is the knowledge that humans just want to be understood. This means reaching consumers isn’t just about checking off boxes, but about recognizing the practice of customer engagement has cultural implications that transcend business objectives. We’ve overcome virtually every messaging barrier of distance, time, and scale, but how can we ensure humanity is at the forefront as we mature into the digital age?
To learn more about creating genuine and effective customer engagement strategies, check out the LTR 2019 content roundup.