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This year’s Long-Term Relationships (LTR) conference, held at Pier59 Studios on October 29-30, will focus on how technology can help to strengthen the connections between brands and their customers in partnership with human empathy and creative strategy. During LTR, MINDBODY, ParkMobile, Pizza Hut, and The Guardian will dig into how brands can build and manage effective teams.

This year’s Long-Term Relationships (LTR) conference, which will be held October 29–30, 2019, in New York City, explores the intersection of machine learning with human empathy, creativity, and intelligence when it comes to customer engagement. Attendees are invited to raise the bar for their marketing programs and join a community of like-minded experts who embrace change as a prerequisite for long-term success. One key pillar of that kind of success? Teamwork.

What It Takes to Build and Manage Teams in Today’s Fast-Moving Marketing Landscape

Behind every successful brand there’s a successful, tight-knit team running the show. But what’s often overlooked is that the teams that make up a top-flight organization rarely come together seamlessly overnight. From assembling cross-functional teams to working effectively across different internal groups, this kind of success takes planning, care, and careful communication—but, too often, we cue up the highlights reel instead of looking seriously at what it took to make it to the top of the podium.

Even the leaders of best-in-class companies have had moments where they looked up from their swimlane and wondered where they lost the plot. The fact is, creating a culture of communication into teams isn’t something that happens on its own. It requires a healthy amount of strategy, maintenance, and, sometimes, a bit of a wake-up call. We’ll be exploring the idea of teamwork in depth during LTR’s “Creating Change From The Ground Up” panel. This session will highlight thought leaders and innovators who have made the most of their team structures to overcome critical challenges, and allowed their teams to evolve to achieve greater success.

Take the First Step Toward Best-In-Class Teams

There can be a vulnerability in peer-to-peer and cross-team transparency, but for a brand to become successful, collaboration has become a prerequisite to ride out the changes and achieve that elusive carrot: sustainable growth. Join representatives from MINDBODY, ParkMobile, Pizza Hut, and The Guardian to explore how they built and equipped their teams for better performance and transparency by registering to attend this year’s LTR.

Casey Dienel

Casey’s a writer, musician, and the resident grammarian at Braze. When not obsessing over oxford commas and hyphens, she can be found in her garden tending roses.