Insights

Learn about Braze Canvas—within a Braze Canvas!—with our exclusive “choose your own marketing journey” story. In this installment, our hero digs into Content Card case studies to make a better case for why her brand should adopt this key new channel.

Jenny went into the Braze archives and uncovered some case studies with compelling stats to help demonstrate the value of Content Cards. She was super pumped about the Glassdoor case study that showed how this feature boosted Android retention by 7%.

Then she found the Freebird case study, which helped her come up with ideas for how to use this channel to create a hyper-personalized feed, and boost email engagement in a big way. She knew the editorial team wants to grow their newsletter subscribers and experiment with creating event-specific newsletters that might only run for a few weeks. This is a great option for netting new subscribers with the right context!

The last case study she pulled to show her boss (and her sister, tbh) detailed how Sephora SEA used Content Cards to promote their new Augmented Reality feature. It was super encouraging to see the wide variety of use cases, and this solution’s cross-channel impact for brands recognized worldwide.

So armed with case studies from a variety of industries and some extra thoughts from her Customer Success Manager (a hero and a saint), she approached her boss with a more data-driven pitch.

Ashley Christiano

Ashley Christiano is a Product Marketing Manager at Braze’s NYC headquarters. When she’s not knee-deep in Canvas content, she’s probably sorting her books by color, writing horoscopes, or hanging out with her cat Gracie and dog Louise.