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Braze (formerly Appboy) Named a Leader in 2018 Gartner Magic Quadrant for Mobile Marketing Platforms

We’re proud to announce that Braze (formerly Appboy) was named a Leader in the first-ever Gartner Magic Quadrant for Mobile Marketing Platforms. We placed highest for our ability to execute out of the 15 vendors evaluated.

Issue 4 • July 2018

The Teams Issue

Teams Issue

Introducing, Brazeball Cards: A Mini-Series on the People who Make Braze Tick

We're a customer engagement platform, yes. But we're also a team of over 240 employees around the world. That's why we're introducing our new employee highlight feature, Brazeball Cards. Learn about the people who make Braze, Braze.

First-Ever 2018 Gartner Magic Quadrant for Mobile Marketing Platforms Names Braze a Leader

Teams Issue

Collaboration and the Customer Experience

The seamless customer experience is an illusion—but it’s one your team needs to sustain. 

Teams Issue

What’s Unbounded Data, Anyway?

In the world of marketing, the difference between milliseconds and minutes (or days) matters. To make the most of your customer engagement programs, knowing whether your data is batched, near time, or unbounded is key.

Teams Issue

Broken Vs. Brilliant [Part 1]: Great Customer Engagement Starts at the Start

To dig into what’s possible when a brand gets their act together and successfully marries data, technology, and teams to create consistent, powerful brand experiences (and also what happens when they really, really don’t), let's take a—fictional—look at two very different versions of one person's customer journey.

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Creativity Issue

GAFA 2018: An Evolution, Not a Revolution

The technology landscape is… in a strange spot. And when this spring’s annual developer conferences rolled around, the tech giants who make up GAFA (that is, Google, Apple, Facebook, and Amazon) found themselves in an unfamiliar position. How did they respond? Very carefully.

Creativity Issue

Put the Creative in “Creative”: How Agencies Can Handle Today’s Deconstructed Customer Journey

R/GA's US CTO Steven Moy talks how agencies need to embrace tech to face their newest creative challenge: information

Intuition Issue

Not Hype, Not Magic: What Human-Focused AI Really Means For Customer Engagement

Over the past decade, artificial intelligence (AI) has gone from wouldn’t-it-be-nice marketing fantasy to a full-on customer engagement hype cycle, with companies across a range of industries seeking a way to boost productivity and level up their brand experiences. But making AI work for your business isn’t as simple as pushing a button—you have to make it happen.

Security Issue

Friday The 25th—Who Will Survive the Rise of GDPR?

Europe’s General Data Protection Regulation (GDPR) has the potential to fundamentally reshape how organizations think about personal data and how to use it. If you’re new to GDPR and want a better sense of what’s at stake, read on for a spooktacular journey to that most dreaded of days… Friday the 25th.

Issue 3 • June 2018

The Creativity Issue

Creativity Issue

GAFA 2018: An Evolution, Not a Revolution

The technology landscape is… in a strange spot. And when this spring’s annual developer conferences rolled around, the tech giants who make up GAFA (that is, Google, Apple, Facebook, and Amazon) found themselves in an unfamiliar position. How did they respond? Very carefully.

Creativity Issue

Line and Meter… and Emojis? 🧐: The Poetics of Push Notifications

A rose is a rose is a... push notification? To give marketing, growth, and engagement teams a fresh look at something they spend big chunks of their lives poring over, we’ve asked two poets to do a textual analysis of a curated selection of anonymized real-life push notifications.

What’s a Webhook, Anyway?

As marketing and customer engagement becomes increasingly data-driven and dependent on technology to reach its full potential, it's important to stay up on key—but underappreciated tools. Today, we take a look at the humble webhook.

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