JustAI is a self-optimizing personalization engine powered by always-on AI agents that deliver true 1-to-1 personalization at scale. It shrinks 4 years of experimentation into 1 month.

JustAI offers multiple agents:

• Strategy (finds the highest-impact opportunities from user insights and campaign performance)
• Creative (generates campaigns and variants)
• Decisioning (runs AI-driven optimization to pick the best message for each user)
• Data (acts as an AI analyst, surfacing insights and learnings)
• Localization (serves different products, languages, and cultural nuances at scale)

JustAI integrates with Braze through Connected Content and Currents. Connected Content enables Braze to call JustAI in real time when a message is triggered, returning dynamically generated, personalized content that is inserted directly at send time. Currents streams event and performance data from Braze back to JustAI, powering analytics, agent learning, and automated optimization. Together, this creates a continuous feedback loop that improves lifecycle messaging performance at scale.