Channel your inner retail therapist.
The deeper you listen, the more you'll learn. Here's how to drive valuable engagement, both online and in the real world.
According to PWC, 32% of American shoppers are buying products on mobile at least once a month. That shows that many have fit this activity into their monthly routines—meaning they're more likely to respond to well-timed messaging that prompts them to make a purchase.
PWC reports that 56% of all shopping—everywhere in the world—happens on Amazon.com. At least 45% of American shoppers begin their product searches on Amazon. So, how can you bring your brand top-of-mind when they already have a one-stop source? We have a few ideas.
Customers notice when they're just another name on the list. IBM states that only 22% of customers feel that the average brand does a good job of personalizing their relationship. That number only rises to 37% when consumers describe their favorite companies.
Your customers don't see borders between experiences. Forbes reports that 70% of online buyers who purchased from a retailer’s store have had a recent digital interaction with the retailer. That means that your store is just another touchpoint in the greater scheme of engagement.
Send messaging infused with real-time information, like local weather or rewards program milestones, taken from public APIs and your servers.
Stop waiting forever for data. Import and export high volumes of data in milliseconds with Currents, our data streaming tool.
Learn why Braze (formerly Appboy) was placed highest for ability to execute out of 15 mobile marketing companies.