Majority rules.

Bank of America reports that 62% of Americans use a mobile banking app, up from 54% in 2016. Adoption is strong across generations, including 75% of millennials, 66% of Gen X'ers, 47% of baby boomers, and 40% of seniors.

And it's more than a trend.

BBA states that in the UK alone, user activity on mobile banking apps has increased by 354% since 2012. Customers are enjoying the speed, ease, and functionality of using an app for financial management. And the numbers show that they're not slowing down.

Getting personal is key.

Accenture reports that 63% of customers are willing to share data to receive relevant product and service options. This is a win-win. It gives brands like insurance companies the opportunity to strengthen the value of their packages based on individual customer interests and goals.

It's a reality you can bet on.

Javelin Strategy and Research predicts that by 2021, 50% of all Americans will use person-to-person payment services, like Venmo. That's just the trajectory, so the time to act is now.

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