Majority rules.

Bank of America reports that 62% of Americans use a mobile banking app, up from 54% in 2016. Adoption is strong across generations, including 75% of millennials, 66% of Gen X'ers, 47% of baby boomers, and 40% of seniors.

And it's more than a trend.

BBA states that in the UK alone, user activity on mobile banking apps has increased by 354% since 2012. Customers are enjoying the speed, ease, and functionality of using an app for financial management. And the numbers show that they're not slowing down.

Getting personal is key.

Accenture reports that 63% of customers are willing to share data to receive relevant product and service options. This is a win-win. It gives brands like insurance companies the opportunity to strengthen the value of their packages based on individual customer interests and goals.

It's a reality you can bet on.

Javelin Strategy and Research predicts that by 2021, 50% of all Americans will use person-to-person payment services, like Venmo. That's just the trajectory, so the time to act is now.

Oh, It's Possible: Success You Need to Know About

Five Brands to Learn From

Get details on how Venmo, Digit, Stash, and more are changing the way we bank, trade stocks, and save money. Read More

Enjoy Airtight Data Security

Brands everywhere enjoy the ease and reliability of our security systems. Explore features that support confidence at a global scale. Learn Why.

How It's Done

HOW CROSS-CHANNEL MESSAGING DRIVES ENGAGEMENT

Messaging matters—but cross-channel messaging really moves the needle. Get the full scoop on what cross-channel can mean for engagement.

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THE FORRESTER WAVE REPORT

Braze (formerly Appboy) was recognized as a leader in the Forrester Wave™: Mobile Engagement Automation, Q3 2017 evaluation.

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ANDROID OREO, IOS 11, AND THE CHANGING MARKETING LANDSCAPE

Dig into the latest and greatest in mobile trends, from location tracking to customer messaging updates, with Braze’s Jena Donlin.

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Braze is a Leader,

But Don’t Take Our Word for It.

Read the Report