What are SMS Messages?

SMS about

SMS, also known as Short Message Service, is used to send text messages to mobile phones. Currently, there are over 23 billion text messages sent every day worldwide, with SMS being the most direct way to reach users and customers. This widespread usage and proven value have made SMS an effective marketing tool for businesses of all sizes.

This article shares some common use cases to draw from, requirements, and terms to know that will aid your SMS integration and allow you to communicate effectively and strategically with your customers.

Potential Use Cases

Use Case Explanation
General Marketing SMS messages are a direct, flexible, and efficient way to communicate upcoming deals, favorable sales, and current or anticipated products to your customers.
Reminders SMS messages can be effective in notifying users who have set an appointment for a service. For example, sending an SMS message reminding a customer the day before a doctor’s appointment will help minimize missed appointments, saving both you and your customers time and money.
Transactional Messages SMS messages are an efficient way to send out transactional notifications such as order confirmations and shipping information, providing them all the information they need in one convenient place. Note that legal guidelines exist that must be adhered to when sending Transactional Messages. If you are unsure of these guidelines, please reach out to your internal legal team.

Requirements

Before you start sending SMS, there are some things you need. Refer to the basic chart below to learn more.

Requirement Description Acquirement
A Dedicated Phone Number (either a Short Code or Long Code) A dedicated phone number provided exclusively to a single brand or host. Braze handles acquiring these numbers for you. You can read more about short and long codes here.
List of Users with Phone Numbers Before you can start sending messages, you must add users to your account. Additionally, you must know the approximate size of your audience. Users are initially added to Braze through our backend. You must pass this list to us to upload for you. Phone numbers must be formatted as a 10-digit number, as well as a country area code. Learn more here.
SMS Keywords and Responses All base keywords must have responses attributed to it before you can begin messaging You should list these out and send them to your Braze representative or onboarding manager during your onboarding process. View SMS keyword templates here.

Terms to Know

  • Short Code: A 5 to 6-digit code, that’s shorter than a full phone number. This code is used to address and send SMS messages.

  • Long Codes: A 10-digit code that is used to address SMS messages. Most average phone numbers are considered long codes (e.g 123-456-7891). These codes are used to address and send SMS messages.

  • Subscription Group: A Subscription Group is a collection of sending phone numbers (i.e. short codes, long codes, and/or alphanumeric sender IDs) that are used for a specific type of messaging purpose. For example, if a brand has plans to send both transactional and promotional SMS messaging, two Subscription Groups with separate pools of sending phone numbers will need to be set up within your Braze dashboard.

  • Message Segment & Character Limits: A message segment refers to how many segments your initial SMS message will be split into. Each message has a character limit that if exceeded, will cause the message to be broken into segments. Based on what encoding standards you use (UTF-2 or GSM-7), there are varying character limits. Please reference our Message Copy Limits for more information on message segments and message character limits.

  • Common SMS Campaign Metrics:
    Sent, Sent to Carrier, Delivery Failures, Confirmed Delivery, Rejections, Opt-Out, and Help.
    For information on these Metrics, please check out the SMS Campaign Analytics documentation.



For a full list of terms, visit our SMS Terms to Know or our dedicated SMS section for more topics like how to create a SMS campaign, SMS campaign analytics, and SMS keyword processing.

WAS THIS PAGE HELPFUL?
New Stuff!