In-App Messages Generations

Braze currently has three generations of in-app messages. Each comes with it own level of support. To take advantage of the newest features of our in-app messages, we recommend upgrading to the newest Web, iOS, and Android SDKs.

This chart highlights the features and message types that are currently available and when they were introduced in each generation. This chart also explicitly states what isn’t supported within a given generation.

Generation 1 Generation 2 Generation 3
Initial launch of:
- Full-Screen message type with in-app triggering
- Modal message type with in-app triggering
- Slideup message type with in-app triggering
Customization Features:
- Text Alignment
- Overlay behind Modal
Image Safe Zone

Introduced:
- Custom HTML
- Email Capture Form
- Custom CSS for Web Modal
Customization Features:
- Button Border Color

Introduced:
- Button Border
- Refined Look & Feel
- Generation 3 Language with SDK Compatibility Messaging
- New Close X Asset
- Accessibility Improvements on Web
Unsupported:
- Custom HTML
- Email Capture Form
- Custom CSS
Unsupported:
- Button Border
Warning:
May break some custom overrides.
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