What is Canvas?

Braze Canvas is a powerful solution for visualizing how campaigns connect to shape a customer’s journey. Canvas provides a single unified interface where marketers can set up multiple multiple messaging paths, compare and optimize those experiences, and view comprehensive analytics for the full user experience.

Canvas is only available to customers on annual contracts. If you are not on contract, please reach out to learn how to get Canvas.

Marketing is a science — but one that needs an artist’s touch and specialized tools. With Canvas, you can mix rigor and artistry to create meaningful, relevant, and personal experiences for each customer. Canvas is a single unified interface where marketers can set up campaigns with multiple messages and steps to form a cohesive journey and then compare and optimize those experiences using comprehensive analytics for the full user experience.

This guide will walk you through setting up a Canvas and give you important questions and thought starters as you build and consider your customer experiences. You can also check out our LAB course on Canvas!

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