What is Canvas?

Braze Canvas is a powerful solution for visualizing how campaigns connect to shape a customer’s journey. Canvas provides a single unified interface where marketers can set up multiple multiple messaging paths, compare and optimize those experiences, and view comprehensive analytics for the full user experience.

Marketing is a science — one that needs an artist’s touch and specialized tools. With Canvas, you can mix rigor and artistry to create meaningful, relevant, and personal experiences for each customer. Canvas is a single unified interface where marketers can set up campaigns with multiple messages and steps to form a cohesive journey and then compare and optimize those experiences using comprehensive analytics for the full user experience.

This guide will walk you through setting up a Canvas and give you important questions and thought starters as you build and consider your customer experiences. You can also check out our LAB course on Canvas!

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