Time-Based Functionalities for Campaigns

This reference article covers time-based functionalities for campaigns to assist with strategies, troubleshooting, and to answer common questions.

Scheduled Delivery

This section covers time-based scheduling and delivery options for Scheduled Delivery campaigns.

Send at a designated time

Definition	Time Zone
Send message at a designated time, on a specific calendar date.	Company’s time zone.

Intelligent Timing

Definition	Time Zone
User’s optimal time. Each user will receive the campaign at the time they are most likely to engage. Learn more.	If you select a specific time as your fallback, this will be sent in the user’s local time.

Send campaign to users in their local time zone

Definition	Time Zone
Allows you to deliver messages to a segment based on a user’s individual time zone. Learn more.	Users’s local time. If a user’s time zone isn’t set, this will fall back to company time zone.

Allow users to become re-eligible to receive campaign

Definition	Time Zone
After a user is messaged by this campaign, specify when they will become re-eligible to receive the campaign again. Learn more.	N/A

Action-Based Delivery

This section covers the schedule delay and delivery options for Action-Based Delivery campaigns.

Schedule Delay

Send campaign immediately

Definition	Time Zone
Send message immediately after the user performs the trigger action.	N/A

Send campaign after X days

Definition	Time Zone
Send message after a delay. You can specify a delay in seconds, minutes, hours, days, or weeks.	N/A

Send campaign on the next [day of the week] at X time

Definition	Time Zone
Send message on the next specified day of the week, at a selected time of day.	Select between user’s local time or company time

For example, suppose you select “Send on the next Saturday at 3:15pm”. If a user performs the trigger event on a Saturday, they would receive that message on the next Saturday in 7 days. If they enter on a Friday, the next Saturday would be in 1 day.

Send in X calendar days at Y time

Definition	Time Zone
Send message in a specific number of days at a specified time.	Select between user’s local time or company time

Braze calculates the delay as day of the week + calendar days, then adds the time. For example, suppose the user performs the trigger event on Monday at 9pm, and the schedule delay is set to “Send campaign in 1 day at 9am”. That message will be delivered on Tuesday at 9am, because Braze calculates the delay as Monday + 1 calendar day, then adds on 9am.

Quiet Hours

Definition	Time Zone
Prevent messages from being sent during specified hours. If a message triggers during Quiet Hours, you can choose between aborting the message, or sending at the next available time (i.e. Send at the end of your Quiet Hours).	User’s local time. If a user’s time zone isn’t set, this will fall back to company time zone.

Allow users to be re-eligible to receive campaign

Definition	Time Zone
After a user is messaged by this campaign, specify when they will become re-eligible to receive the campaign again. Learn more.	N/A

Global Frequency Capping

Definition	Time Zone
Limit how many times each user should receive the campaign within a certain time frame, which can be measured in minutes, days, weeks (7 days), and months. Learn more.	User’s local time. If a user’s time zone isn’t set, this will fall back to company time zone.

Frequency capping is based on calendar days, not a 24-hour period. This means that you could set up a frequency capping rule of sending no more than one campaign a day, but if a user receives a message at 11pm in their local time, they can still receive another message an hour later (on midnight the next calendar day).

Conversion Deadline

Definition	Time Zone
The maximum amount of time that may pass between a user receiving a campaign and performing the assigned action for it to be considered a conversion. Learn more.	N/A