Time-Based Functionalities for Campaigns

This document serves to inform you of the nuances of any time-related capabilities in Braze relating to campaigns to assist with customer questions/strategies, as well as with troubleshooting. It outlines the definition of that term or capability, the time zone it pertains to if any, an example for clarity, and other additional caveats and notes.

Scheduled Delivery Definition Time Zone Example Notes
Send at a designated time (except for Local Time Delivery) Calendar Day Company’s Time Zone    
Local Time Delivery Allows you to deliver messages to a segment based on a user’s individual timezone User’s Time Zone   We use Company’s Time Zone if User’s Time Zone is not Set
Intelligent Timing User’s Optimal Time Not Relevant    
Re-eligibility User is eligible again for the message in exactly x seconds Not Relevant If a user is re-eligible in 1 month, that’s exactly 2592000 seconds, equal to approx 30 days  
Quiet Hours Prevent messages from being sent during specified hours User’s Time Zone   We use Company’s Time Zone if User’s Time Zone is not Set
Action-Based Delivery Definition Time Zone Example Notes
Action-based Delay
Send “in x days at y am/pm”
Day of week + 1 calendar day + that specific time (see example) Company’s Time Zone If a trigger event is performed at 9pm on Monday, and the campaign is set up to send “in 1 Day at 6am”. The user will receive the message on Tuesday at 6am Using “in” clause only allows the use of calendar days as a measurement of time
Action-based Delay
Send “after x seconds/minutes/days/weeks”
The ‘after’ clause allows the user to specify x seconds, minutes, hours and days. Not Relevant If canvas step is sent after 1 day, then the user will receive the step exactly 24 hours after  
Global Frequency Capping Calendar Day User’s Time Zone User Time Zone set up a frequency capping rule of send no more than 1 campaign a day

If a user receives a message at 11 pm in their local time zone, he/she can receive another message an hour later.
We use Company’s Time Zone if User’s Time Zone is not Set

It’s possible a user does not have to wait 24 hours to get another message, since it’s based on calendar days and not a 24-hour period.
Send Message in x Day using Intelligent Timing Calendar Day Not Relevant    
Conversions Definition Time Zone Example Notes
Conversion Event Deadline Window begins when the user receives the campaign Not Relevant    
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