Skip to content

Tags

Braze tracks author, editor, date, and status information about segments, campaigns, and Canvases, and gives you the ability to create tags to further organize and sort your engagement.

Campaign, Canvas, and segment tags

You can add tags when creating or editing a campaign, Canvas, or segment. Click Tags under the engagement name and select an existing tag, or start typing to add a new tag.

Adding tags during campaign creation

You can also add tags to multiple campaigns, Canvases, or segments by selecting multiple engagements and clicking Tag As.

Adding tags to multiple campaigns at the same time

The tags set on a campaign, Canvas, or segment are visible on the detail page near the engagement name.

Tags shown on the Campaign Details page

They are also visible in the list of campaigns, Canvases, or segments, along with additional tags for status labels such as Archived and Draft.

Tags on the list of campaigns

To filter by a tag, select the tag name from the list of tags or search for the tag in the search pane using the tag: selector. For example, to search for the Onboarding tag, enter “tag:Onboarding”.

Searching for all campaigns tagged as Welcome Email

Best practices

Tags can be a useful organizational tool for keeping track of engagement tactics. You can link segments and campaigns to business objectives, funnel stages, and the like.

The following is an example of tags an eCommerce app might find useful:

Funnel Business Objectives Regional Campaigns Holidays Transactions
On-boarding
Re-engagement
Loyal
PowerUser
Churn
Lost
HighSpender
ActiveUser
NewUsers
FacebookAttribution
FirstAction
UnitedStates
Northeast
Midwest
South
West
LATAM
AP
WesternEurope
MiddleEast
Sales
Coupons
Events
MLK
SuperBowl
PiDay
StPatricksDay
MarchMadness
Easter
Passover
MothersDay
MemorialDay
FathersDay
FourthJuly
LaborDay
VeteransDay
ColumbusDay
PresidentsDay
Halloween
RoshHashanah
Thanksgiving
Christmas
Hanukkah
NewYears
Transactional
Notification
ConnectedActionTaken

You can use the same tags across campaigns, Canvases, and segments. To efficiently rename, remove, or add tags across your dashboard, go to the Manage Settings page and select the Tags tab.

Tags tab on the Manage Settings page

To further organize your tags, nest your tags under a parent tag. For example, you can keep all holiday tags nested under a parent Holidays tag, or all tags related to a stage of your marketing funnel under a parent Funnel tag.

To do so, create a new tag, select Nest Tag Under, and choose which existing tag to nest your new tag under. You can also nest existing tags from Manage Settings > Tags. On this page, hover over a row with your tag and click Edit. Then, follow the same steps as before.

Create a nested tag

Use cases

Looking for inspiration on how to leverage tags to manage your messaging lifecycle? Here are some common use cases:

Throttling

Limit how often your customers receive campaigns of a certain type. For example, you could set the following filters to limit the frequency of promotional campaigns:

Last received campaign with tag Promo more than 5 days ago
OR
Has not received campaign with tag Promo

Reporting

Set up an Engagement Report to keep an eye on the volume of all campaigns with a certain tag. For example, if you want to monitor all of your push campaigns, you could add a tag like Push Reporting to those campaigns, then set up an Engagement Report to send you a report of those tagged campaigns every day.

WAS THIS PAGE HELPFUL?
New Stuff!