About mParticle & Currents

mParticle is a customer data platform that collects and routes information from multiple sources to a variety of other locations in your marketing stack.

To get started, find the following information from your mParticle dashboard:

  • mParticle Server to Server Key
  • mParticle Server to Server Secret

Add this information to the mParticle integration page on the dashboard, and press save.

mParticle

All events sent to mParticle will include the user’s external_user_id as the customerid. At this time, Braze does not send event data for users who do not have their external_user_id set.

mParticle’s documentation is available here.

Integration Details

You can export the following data from Braze to mParticle:

Event Name Feed Type Description
Push Notification Send Platform-specific Feed A push notification was successfully sent to a User.
Push Notification Open Platform-specific Feed User opened a push notification.
Push Notification Bounce Platform-specific Feed Braze was not able to send a push notification to this User.
Email Sent Unbound Feed An email was successfully sent.
Email Delivered Unbound Feed An email was successfully delivered to a User’s mail server.
Email Opened Unbound Feed User opened an email.
Email Clicked Unbound Feed User clicked a link in an email. Email click tracking must be enabled.
Email Bounced Unbound Feed Braze attempted to send an email, but the User’s receiving mail server did not accept it.
Email Marked As Spam Unbound Feed User marked an email as spam.
Email Unsubscribed Unbound Feed User clicked the unsubscribe link in an email.
Subscription Group State Change Unbound Feed User’s subscription group state changed to ‘Subscribed’ or ‘Unsubscribed’
In-App Message Impression Platform-specific Feed User viewed an In-App Message.
In-App Message Clicked Platform-specific Feed User tapped or clicked a button in an In-App Message.
Content Card Sent Platform-specific Feed A Content Card was sent to a user’s device
Content Card Viewed Platform-specific Feed User viewed a Content Card
Content Card Clicked Platform-specific Feed User clicked a Content Card
Content Card Dismissed Platform-specific Feed User dismissed a Content Card
News Feed Viewed Platform-specific Feed User viewed the native Braze News Feed.
News Feed Card Viewed Platform-specific Feed User viewed a Card within the native Braze News Feed.
News Feed Card Clicked Platform-specific Feed User clicked on a Card within the native Braze News Feed.
Webhook Sent Unbound Feed A webhook message was sent on behalf of a User.
Application Uninstalled Platform-specific Feed User uninstalled the App.
Campaign Conversion Event Unbound Feed User performed the primary conversion event for a Campaign within its conversion window.
Campaign Enrollment in Control Group Unbound Feed User was enrolled in a Campaign control group.
Canvas Conversion Event Unbound Feed User performed the primary conversion event for a Canvas within its conversion window.
Canvas Entry Unbound Feed User was entered into a Canvas.
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