About mParticle & Currents

mParticle is a customer data platform that collects and routes information from multiple sources to a variety of other locations in your marketing stack.

To get started, find the following information from your mParticle dashboard:

  • mParticle Server to Server Key
  • mParticle Server to Server Secret

Add this information to the mParticle integration page on the dashboard, and press save.

mParticle

All events sent to mParticle will include the user’s external_user_id as the customerid. At this time, Braze does not send event data for users who do not have their external_user_id set.

mParticle’s documentation is available here.

Integration Details

You can export the following data from Braze to mParticle:

Event Name Feed Type Description Custom Attributes
Push Notification Send Platform-specific Feed A push notification was successfully sent to a User. app_id, campaign_id, canvas_step_id, canvas_id, canvas_variation_id
Push Notification Open Platform-specific Feed User opened a push notification. app_id, campaign_id, canvas_step_id, canvas_id, canvas_variation_id
Push Notification Bounce Platform-specific Feed Braze was not able to send a push notification to this User. app_id, campaign_id, canvas_step_id, canvas_id, canvas_variation_id
Email Sent Unbound Feed An email was successfully sent. campaign_id, canvas_step_id, canvas_id, canvas_variation_id
Email Delivered Unbound Feed An email was successfully delivered to a User’s mail server. campaign_id, canvas_step_id, canvas_id, canvas_variation_id
Email Opened Unbound Feed User opened an email. campaign_id, canvas_step_id, canvas_id, canvas_variation_id
Email Clicked Unbound Feed User clicked a link in an email. Email click tracking must be enabled. campaign_id, canvas_step_id, canvas_id, canvas_variation_id
Email Bounced Unbound Feed Braze attempted to send an email, but the User’s receiving mail server did not accept it. campaign_id, canvas_step_id, canvas_id, canvas_variation_id
Email Marked As Spam Unbound Feed User marked an email as spam. campaign_id, canvas_step_id, canvas_id, canvas_variation_id
Email Unsubscribed Unbound Feed User clicked the unsubscribe link in an email. campaign_id, canvas_step_id, canvas_id, canvas_variation_id
Subscription Group State Change Unbound Feed User’s subscription group state changed to ‘Subscribed’ or ‘Unsubscribed’ campaign_id, canvas_step_id, canvas_id, canvas_variation_id
In-App Message Impression Platform-specific Feed User viewed an In-App Message. app_id, campaign_id, canvas_step_id, canvas_id, canvas_variation_id
In-App Message Clicked Platform-specific Feed User tapped or clicked a button in an In-App Message. button_id, app_id, campaign_id, canvas_step_id, canvas_id, canvas_variation_id
Content Card Sent Platform-specific Feed A Content Card was sent to a user’s device app_id, card_id, campaign_id, canvas_step_id, canvas_id, canvas_variation_id
Content Card Viewed Platform-specific Feed User viewed a Content Card app_id, card_id, campaign_id, canvas_step_id, canvas_id, canvas_variation_id
Content Card Clicked Platform-specific Feed User clicked a Content Card app_id, card_id, campaign_id, canvas_step_id, canvas_id, canvas_variation_id
Content Card Dismissed Platform-specific Feed User dismissed a Content Card app_id, card_id, campaign_id, canvas_step_id, canvas_id, canvas_variation_id
News Feed Viewed Platform-specific Feed User viewed the native Braze News Feed. app_id, card_id, campaign_id, canvas_step_id, canvas_id, canvas_variation_id
News Feed Card Viewed Platform-specific Feed User viewed a Card within the native Braze News Feed. app_id, card_id, campaign_id, canvas_step_id, canvas_id, canvas_variation_id
News Feed Card Clicked Platform-specific Feed User clicked on a Card within the native Braze News Feed. app_id, card_id, campaign_id, canvas_step_id, canvas_id, canvas_variation_id
Webhook Sent Unbound Feed A webhook message was sent on behalf of a User. campaign_id, canvas_step_id, canvas_id, canvas_variation_id
Application Uninstalled Platform-specific Feed User uninstalled the App. app_id
Campaign Conversion Event Unbound Feed User performed the primary conversion event for a Campaign within its conversion window. campaign_id
Campaign Enrollment in Control Group Unbound Feed User was enrolled in a Campaign control group. campaign_id
Canvas Conversion Event Unbound Feed User performed the primary conversion event for a Canvas within its conversion window. canvas_step_id, canvas_id, canvas_variation_id
Canvas Entry Unbound Feed User was entered into a Canvas. in_control_group, canvas_id, canvas_variation_id
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