Adjust is a mobile attribution and analytics company that combines attribution for advertising sources with advanced analytics for a comprehensive picture of business intelligence.
Adjust allows you to import paid install attribution data to segment more intelligently within your lifecycle campaigns.
This integration supports iOS and Android apps.
|Braze SDK||Be sure to enable the proper SDK for your needs - either Android or iOS.|
|Braze API Key & REST Endpoint||In your Braze account, navigate to Technology Partners and search for Adjust. There, you’ll find the Install API Key and the REST Endpoint. The Install API Key and REST Endpoint will used to set up a postback in Adjust’s dashboard.|
|Adjust SDK||Please see the Adjust docs for more information on this requirement.|
|Enable IDFA Collection in Braze SDK||IDFA Collection is optional within the Braze SDK and disabled by default. This is required to be enabled for all of our Attribution partner integrations.|
|Braze Enterprise Account||You will only need this if you expect more than 100 attributed installs per hour. See API Restrictions for more information.|
If you have an Android app, you will need to include the code snippet below, which passes a unique Braze device ID to Adjust. You should call the following before initializing the SDK on
1 Adjust.addSessionPartnerParameter("braze_device_id", Appboy.getInstance(getApplicationContext()).getDeviceId()););
If you are planning to send post-install events from Adjust into Braze, you will need to ensure that you append
external_id as a session and event parameter within the Adjust SDK. For revenue event forwarding, you will need to set up
product_id as parameter for events. For more information on defining partner parameters for event forwarding see Adjust’s documentation.
To integrate Braze with Adjust, you must configure Braze in Adjust’s dashboard.
- In Adjust’s dashboard, navigate to App Settings and navigate to Partner Setup, then Add Partners.
- Select Braze (formerly Appboy).
- Copy the Braze API Key into the
Install API Keyfield.
- There is a separate
Event API Keyfield available in the Adjust dashboard. Please contact your success manager for more information.
- There is a separate
- Copy the Braze REST Endpoint into the
- Click Save & Close.
Assuming you configure your integration as suggested above, Braze will map Adjust’s data to segment filters as described below.
|Adjust Attribution Parameter||Braze Segment Filter|
At this time, Braze only receives paid install attribution data from these attribution partners. This means that organic data will not appear as an attributed source.
Facebook and Twitter Attribution Data
Attribution data for Facebook and Twitter campaigns is not available through our partners. Facebook and Twitter do not permit their partners to share attribution data with third-parties and, therefore, our partners cannot send that data to Braze.