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Using Shopify data in Braze

Personalization

Using nested object support for custom events, Braze Shopify customers can use Liquid template variables of the nested event properties. The following tables list the Liquid templating variables for each event.

Event: shopify_product_viewed
Type: Custom Event

Variable Liquid Templating
Item ID {{event_properties.${id}}}
Item Title {{event_properties.${title}}}
Item Price {{event_properties.${price}}}
Item Vendor {{event_properties.${vendor}}}
Item Images {{event_properties.${images}}}

Event: shopify_product_clicked
Type: Custom Event

Variable Liquid Templating
Item ID {{event_properties.${id}}}
Item Title {{event_properties.${title}}}
Item Price {{event_properties.${price}}}
Item Vendor {{event_properties.${vendor}}}
Item Images {{event_properties.${images}}}

Event: shopify_abandoned_cart
Type: Custom Event

Variable Liquid Templating
Item ID {{event_properties.${line_items}[0].product_id}}
Item Quantity {{event_properties.${line_items}[0].quantity}}
Item SKU {{event_properties.${line_items}[0].sku}}
Item Title {{event_properties.${line_items}[0].title}}
Item Vendor {{event_properties.${line_items}[0].vendor}}
Item Properties {{event_properties.${line_items}[0].properties}}
Item Price {{event_properties.${line_items}[0].price}}

Event: shopify_abandoned_checkout
Type: Custom Event

Variable Liquid Templating
Checkout ID {{event_properties.${checkout_id}}}
Abandoned Card URL {{event_properties.${abandoned_checkout_url}}}
Discount Code {{event_properties.${discount_code}}}
Total Price {{event_properties.${total_price}}}
Discount Amount {{event_properties.${applied_discount}[0].amount}}
Discount Title {{event_properties.${applied_discount}[0].title}}
Discount Description {{event_properties.${applied_discount}[0].description}}
Item ID {{event_properties.${line_items}[0].product_id}}
Item Quantity {{event_properties.${line_items}[0].quantity}}
Item SKU {{event_properties.${line_items}[0].sku}}
Item Title {{event_properties.${line_items}[0].title}}
Item Vendor {{event_properties.${line_items}[0].vendor}}
Item Properties {{event_properties.${line_items}[0].properties}}
Item Price {{event_properties.${line_items}[0].price}}

Event: shopify_created_order
Type: Custom Event

Variable Liquid Templating
Order ID {{event_properties.${order_id}}}
Confirmed Status {{event_properties.${confirmed}}}
Order Status URL {{event_properties.${order_status_url}}}
Order Number {{event_properties.${order_number}}}
Cancelled Timestamp {{event_properties.${cancelled_at}}}
Total Discounts {{event_properties.${total_discounts}}}
Total Price {{event_properties.${total_price}}}
Tags {{event_properties.${tags}}}
Discount Codes {{event_properties.${discount_codes}}}
Item ID {{event_properties.${line_items}[0].product_id}}
Item Quantity {{event_properties.${line_items}[0].quantity}}
Item SKU {{event_properties.${line_items}[0].sku}}
Item Title {{event_properties.${line_items}[0].title}}
Item Vendor {{event_properties.${line_items}[0].vendor}}
Item Properties {{event_properties.${line_items}[0].properties}}
Item Price {{event_properties.${line_items}[0].price}}
Shipping Title {{event_properties.${shipping}[0].title}}
Shipping Price {{event_properties.${shipping}[0].price}}

Event: Purchase
Type: Braze Purchase Event

Variable Liquid Templating
Item SKU {{event_properties.${line_items}[0].sku}}
Item Title {{event_properties.${line_items}[0].title}}
Item Vendor {{event_properties.${line_items}[0].vendor}}
Item Properties {{event_properties.${line_items}[0].properties}}

Event: shopify_paid_order
Type: Custom Event

Variable Liquid Templating
Order ID {{event_properties.${order_id}}}
Confirmed Status {{event_properties.${confirmed}}}
Order Status URL {{event_properties.${order_status_url}}}
Order Number {{event_properties.${order_number}}}
Cancelled Timestamp {{event_properties.${cancelled_at}}}
Total Discounts {{event_properties.${total_discounts}}}
Total Price {{event_properties.${total_price}}}
Tags {{event_properties.${tags}}}
Discount Codes {{event_properties.${discount_codes}}}
Item ID {{event_properties.${line_items}[0].product_id}}
Item Quantity {{event_properties.${line_items}[0].quantity}}
Item SKU {{event_properties.${line_items}[0].sku}}
Item Title {{event_properties.${line_items}[0].title}}
Item Vendor {{event_properties.${line_items}[0].vendor}}
Item Properties {{event_properties.${line_items}[0].properties}}
Item Price {{event_properties.${line_items}[0].price}}
Shipping Title {{event_properties.${shipping}[0].title}}
Shipping Price {{event_properties.${shipping}[0].price}}

Event: shopify_partially_fulfilled_order
Type: Custom Event

Variable Liquid Templating
Order ID {{event_properties.${order_id}}}
Total Price {{event_properties.${total_price}}}
Total Discounts {{event_properties.${total_discounts}}}
Confirmed Status {{event_properties.${confirmed}}}
Order Status URL {{event_properties.${order_status_url}}}
Order Number {{event_properties.${order_number}}}
Cancelled Timestamp {{event_properties.${cancelled_at}}}
Closed Timestamp {{event_properties.${closed_at}}}
Item ID {{event_properties.${line_items}[0].product_id}}
Item Quantity {{event_properties.${line_items}[0].quantity}}
Item SKU {{event_properties.${line_items}[0].sku}}
Item Title {{event_properties.${line_items}[0].title}}
Item Vendor {{event_properties.${line_items}[0].vendor}}
Item Name {{event_properties.${line_items}[0].name}}
Item Properties {{event_properties.${line_items}[0].properties}}
Item Price {{event_properties.${line_items}[0].price}}
Shipping Title {{event_properties.${shipping}[0].title}}
Shipping Price {{event_properties.${shipping}[0].price}}
Fulfillment Status {{event_properties.${fulfillment_status}}}
Fulfillment Shipment Status {{event_properties.${fulfillments}[0].shipment_status}}
Fulfillment Status {{event_properties.${fulfillments}[0].status}}
Fulfillment Tracking Company {{event_properties.${fulfillments}[0].tracking_company}}
Fulfillment Tracking Number {{event_properties.${fulfillments}[0].tracking_number}}
Fulfillment Tracking Numbers {{event_properties.${fulfillments}[0].tracking_numbers}}
Fulfillment Tracking URL {{event_properties.${fulfillments}[0].tracking_url}}
Fulfillment Tracking URLs {{event_properties.${fulfillments}[0].tracking_urls}}
Fulfillment Status {{event_properties.${fulfillments}[0].line_items[0].fulfillment_status}}
Fulfillment Name {{event_properties.${fulfillments}[0].line_items[0].name}}
Fulfillment Price {{event_properties.${fulfillments}[0].line_items[0].price}}
Fulfillment Product ID {{event_properties.${fulfillments}[0].line_items[0].product_id}}
Fulfillment Quantity {{event_properties.${fulfillments}[0].line_items[0].quantity}}
Fulfillment Shipping {{event_properties.${fulfillments}[0].line_items[0].requires_shipping}}
Fulfillment SKU {{event_properties.${fulfillments}[0].line_items[0].sku}}
Fulfillment Title {{event_properties.${fulfillments}[0].line_items[0].title}}
Fulfillment Vendor {{event_properties.${fulfillments}[0].line_items[0].vendor

Event: shopify_fulfilled_order
Type: Custom Event

Variable Liquid Templating
Order ID {{event_properties.${order_id}}}
Total Price {{event_properties.${total_price}}}
Total Discounts {{event_properties.${total_discounts}}}
Confirmed Status {{event_properties.${confirmed}}}
Order Status URL {{event_properties.${order_status_url}}}
Order Number {{event_properties.${order_number}}}
Cancelled Timestamp {{event_properties.${cancelled_at}}}
Closed Timestamp {{event_properties.${closed_at}}}
Item ID {{event_properties.${line_items}[0].product_id}}
Item Quantity {{event_properties.${line_items}[0].quantity}}
Item SKU {{event_properties.${line_items}[0].sku}}
Item Title {{event_properties.${line_items}[0].title}}
Item Vendor {{event_properties.${line_items}[0].vendor}}
Item Name {{event_properties.${line_items}[0].name}}
Item Properties {{event_properties.${line_items}[0].properties}}
Item Price {{event_properties.${line_items}[0].price}}
Shipping Title {{event_properties.${shipping}[0].title}}
Shipping Price {{event_properties.${shipping}[0].price}}
Fulfillment Status {{event_properties.${fulfillment_status}}}
Fulfillment Shipment Status {{event_properties.${fulfillments}[0].shipment_status}}
Status {{event_properties.${fulfillments}[0].status}}
Fulfillment Tracking Company {{event_properties.${fulfillments}[0].Fulfillment tracking_company}}
Fulfillment Tracking Number {{event_properties.${fulfillments}[0].Fulfillment tracking_number}}
Fulfillment Tracking Numbers {{event_properties.${fulfillments}[0].Fulfillment tracking_numbers}}
Fulfillment Tracking URL {{event_properties.${fulfillments}[0].Fulfillment tracking_url}}
Fulfillment Tracking URLs {{event_properties.${fulfillments}[0].Fulfillment tracking_urls}}
Fulfillment Status {{event_properties.${fulfillments}[0].line_items[0].fulfillment_status}}
Fulfillment Name {{event_properties.${fulfillments}[0].line_items[0].name}}
Fulfillment Price {{event_properties.${fulfillments}[0].line_items[0].price}}
Fulfillment Product ID {{event_properties.${fulfillments}[0].line_items[0].product_id}}
Fulfillment Quantity {{event_properties.${fulfillments}[0].line_items[0].quantity}}
Fulfillment Shipping {{event_properties.${fulfillments}[0].line_items[0].requires_shipping}}
Fulfillment SKU {{event_properties.${fulfillments}[0].line_items[0].sku}}
Fulfillment Title {{event_properties.${fulfillments}[0].line_items[0].title}}
Fulfillment Vendor {{event_properties.${fulfillments}[0].line_items[0].vendor

Event: shopify_cancelled_order
Type: Custom Event

Variable Liquid Templating
Order ID {{event_properties.${order_id}}}
Total Price {{event_properties.${total_price}}}
Total Discounts {{event_properties.${total_discounts}}}
Confirmed {{event_properties.${confirmed}}}
Order Status URL {{event_properties.${order_status_url}}}
Order Number {{event_properties.${order_number}}}
Cancelled Timestamp {{event_properties.${cancelled_at}}}
Tags {{event_properties.${tags}}}
Discount Codes {{event_properties.${discount_codes}}}
Fulfillment Status {{event_properties.${fulfillment_status}}}
Fulfillments {{event_properties.${fulfillments}}}
Item ID {{event_properties.${line_items}[0].product_id}}
Item Quantity {{event_properties.${line_items}[0].quantity}}
Item SKU {{event_properties.${line_items}[0].sku}}
Item Title {{event_properties.${line_items}[0].title}}
Item Vendor {{event_properties.${line_items}[0].vendor}}
Item Name {{event_properties.${line_items}[0].name}}
Item Properties {{event_properties.${line_items}[0].properties}}
Fulfillment Status {{event_properties.${line_items}[0].fulfillment_status}}
Shipping Title {{event_properties.${shipping}[0].title}}
Shipping Price {{event_properties.${shipping}[0].price}}

Event: shopify_created_refund
Type: Custom Event

Variable Liquid Templating
Order ID {{event_properties.${order_id}}}
Order Note {event_properties.${note}}}
Item ID {{event_properties.${line_items}[0].product_id}}
Item Quantity {{event_properties.${line_items}[0].quantity}}
Item SKU {{event_properties.${line_items}[0].sku}}
Item Title {{event_properties.${line_items}[0].title}}
Item Vendor {{event_properties.${line_items}[0].vendor}}
Item Name {{event_properties.${line_items}[0].name}}
Item Properties {{event_properties.${line_items}[0].properties}}
Item Price {{event_properties.${line_items}[0].price}}

Segmentation

You can filter Shopify’s events with all of the existing custom filters in Segmentation.

Segment Details page for a Shopify_Test segment with the filter for the custom event "shopify_checkouts_abandon" highlighted.

In addition, you can also use Braze’s breadth of purchase filter to create segments of users based on:

  • First/last purchase
  • First/last purchase for a specific app
  • Products they have previously purchased within the last 30 days
  • The number of purchases they made

Segmentation filter for users that first made a purchase after October 17, 2020.

Searching for a specific product ID as a segmentation filter.

Campaign and Canvas triggering

With Shopify custom events in Braze, you can trigger Canvases or campaigns like you normally would with any other custom event. For example, you may create an Action-Based Canvas that triggers off of the Shopify shopify_checkouts_abandon event within the Canvas entry criteria.

Action-based Canvas that enters users who perform the custom event "shopify_checkouts_abandon".

With Nested Object Support for Custom Event Properties, customers can now trigger campaigns and Canvases using a nested event property. The following is an example of triggering a campaign using a specific product from the shopify_created_order custom event.

Action-based campaign that sends to users who perform the custom event "shopify_created_order" where the nested property "product_id" equals a specific number.

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