Shopify data in Braze

Personalization

Using nested object support for custom events, Braze Shopify customers can use Liquid template variables of the nested event properties. The following tables list the Liquid templating variables for each event.

• Product Viewed
• Product Clicked
• Abandon Cart
• Abandon Checkout
• Created Order
• Purchase
• Order Paid
• Partially Fulfilled Order
• Fulfilled Order
• Cancelled Order
• Created Refund

Segmentation

You can filter Shopify’s events with all of the existing custom filters in Segmentation.

In addition, you can also use Braze’s breadth of purchase filter to create segments of users based on:

• First/last purchase
• First/last purchase for a specific app
• Products they have previously purchased within the last 30 days
• The number of purchases they made

Campaign and Canvas triggering

With Shopify custom events in Braze, you can trigger Canvases or campaigns like you normally would with any other custom event. For example, you may create an Action-Based Canvas that triggers off of the Shopify shopify_checkouts_abandon event within the Canvas entry criteria.

With Nested Object Support for Custom Event Properties, customers can now trigger campaigns and Canvases using a nested event property. The following is an example of triggering a campaign using a specific product from the shopify_created_order custom event. Make sure to use list_items[].product_id to index your item list and access the product ID.