Radar is a location platform for mobile apps.
You can use Radar to add location context and tracking to your iOS and Android apps in less than 10 lines of code, allowing you to easily retarget to your customers and augment your marketing with rich location data.
Whenever Radar events are generated, Radar will send custom events and user attributes to Braze. You can use events and user attributes to build location-based segments or trigger location-based campaigns.
In order to properly map data between the Braze and Radar SDKs, you will need to set the same user ID in both systems, using the
changeUser method in the Braze SDK and the
setUserId method in the Radar SDK.
To enable the integration, go to the Braze
Developer Console page and copy your group identifier. Then, on the Braze
Manage App Group page, copy your iOS API keys and Android API keys.
Finally, on the Radar Integrations page under Braze:
- Set “Enabled” to “Yes”.
- Paste in your group identifier and API keys.
You are able to set separate API keys for the Test and Live environments.
Whenever Radar events are generated, Radar will send custom events and user attributes to Braze. Events from iOS devices will be sent using your iOS API keys; events and user attributes from Android devices will be sent using your Android API keys.
You can use custom events and user attributes to build location-based segments or trigger location-based campaigns.
For example, to build a segment of users who are currently traveling:
Or, to trigger a campaign when a user enters a Starbucks with high confidence: