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Track Events API event forwarding extension

The Braze Track Events API event forwarding extension allows you to leverage data captured in the Adobe Experience Platform Edge Network and send it to Braze in the form of server-side events using the /users/track API.

This document covers the use cases of the extension, how to install it in your event-forwarding libraries, and how to employ its capabilities in an event-forwarding rule.

Use cases

This extension should use data from the Edge Network in Braze to take advantage of its customer analytics and targeting capabilities.

For example, consider a retail organization with a multichannel presence (website and mobile) and capturing transactional or conversational input as event data from their website and mobile platforms.

Using various tag rules, this data is sent to the Edge Network in real-time. From here, the Braze event forwarding extension automatically sends relevant events to Braze from the server side.

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Integration

Step 1: Gather required configuration details

To connect the Edge Network to Braze, the following are required:

Step 2: Create a secret

Create a new event forwarding secret and set the value to your Braze API key. This will be used to authenticate the connection to your account while keeping the value secure.

Step 3: Install and configure the Braze extension

  1. To install the extension, create an event forwarding property or choose an existing property to edit instead.
  2. Next, select Extensions in the left navigation. In the Catalog tab, select Install on the card for the Braze extension.
  3. On the next screen, input your REST instance and API key and select Save when finished.

Step 4: Create a send event rule

After installing the extension, create a new event forwarding rule and configure its conditions as desired. When configuring the actions for the rule, select the Braze extension, then select Send Event for the action type.

User attributes can be a JSON object containing fields that will create or update an attribute with the supplied name and value on the specified user profile. The following properties are supported:

Step 5: Create a send purchase event rule

After installing the extension, create a new event forwarding rule and configure its conditions as desired. When configuring the actions for the rule, select the Braze extension, then select Send Purchase Event for the action type.

You can choose whether to send attributes with each event within the configuration view.

User attributes can be a JSON object containing fields that will create or update an attribute with the supplied name and value on the specified user profile. The following properties are supported:

Step 6: Validate data within Braze

If the event collection and Adobe Experience Platform integration were successful, you will see events within the Braze console when viewing user profiles. Specifically, the new event data sent to Braze is reflected in the Purchases or Custom Events section of a particular user’s overview tab.

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