Playable allows you to add auto-play video content to your Braze email campaigns.
Expand Braze’s email capabilities to deliver your best content (high-quality video) to your best audience (email) with Playable. Playable video emails allow you to increase your click-through and post-click metrics with exciting high-quality video content that plays automatically within the inbox.
|An active Playable Account||If you do not already have a Playable account, sign up here|
|Video Content||You can upload video files to Playable or provide video URLs from websites like Facebook, Instagram, Youtube, Twitter, TikTok, and more!|
Step 1: Add your video to Playable
You can upload video files into Playable or add videos by providing a URL of your video on Facebook, Instagram, Youtube, Twitter, TikTok, etc.
Step 2: Copy the Embed code from Playable
Playable generates an Embed code that plays the video within the inbox. When each viewer opens your email, the Embed code works with Playable servers to deliver the best possible version of your video, depending on the email client, device, screen size, and network conditions.
Videos will autoplay in >98% of inboxes, including iPhone Mail, Gmail, Apple Mail, Outlook for iOS, Outlook for Android, Outlook for Mac, and newer versions of Outlook 365 for Windows. Users of legacy Outlook for Windows will see a static image instead.
Step 3: Paste the Embed code into Braze
Lastly, paste the code into your Braze email campaign, and then continue to design, test, and publish your email campaign as you normally would.