Playable

Playable allows you to add auto-play video content to your Braze email campaigns.

Expand Braze’s email capabilities to deliver your best content (high-quality video) to your best audience (email) with Playable. Playable video emails allow you to increase your click-through and post-click metrics with exciting high-quality video content that plays automatically within the inbox.

Pre-Requisites

Requirement Description
An active Playable Account If you do not already have a Playable account, sign up here
Video Content You can upload video files to Playable or provide video URLs from websites like Facebook, Instagram, Youtube, Twitter, TikTok, and more!

Implementation

Step 1: Add your video to Playable

You can upload video files into Playable or add videos by providing a URL of your video on Facebook, Instagram, Youtube, Twitter, TikTok, etc.

Step 2: Copy the Embed code from Playable

Playable generates an Embed code that plays the video within the inbox. When each viewer opens your email, the Embed code works with Playable servers to deliver the best possible version of your video, depending on the email client, device, screen size, and network conditions.

Step 3: Paste the Embed code into Braze

Lastly, paste the code into your Braze email campaign, and then continue to design, test, and publish your email campaign as you normally would.

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