Don’t over-segment your tracking! Being more generic will help you target more users and draw more useful divisions between user segments.

For example, rather than capturing a separate event for watching each of 50 different movies, it would be more effective to capture simply watching a movie as an event.

If you over segment your user data, your findings will lose statistical significance and won’t guide the development of your app and marketing initiatives as effectively.

  • You will “miss the forest for the trees” when evaluating user-trend data.
  • Events should be tied directly to your marketing and conversion goals.
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