Don’t over-segment your tracking! Being more generic will help you target more users and draw more useful divisions between user segments.

For example, rather than capturing a separate event for watching each of 50 different movies, it would be more effective to capture simply watching a movie as an event.

If you over segment your user data, your findings will lose statistical significance and won’t guide the development of your app and marketing initiatives as effectively. When evaluating user-trend data, you can get too involved in the details of a problem to look at the situation as a whole.

Events should be tied directly to your marketing and conversion goals.

Last updated on October 17, 2019

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