- Because email can reach users outside of the app, including those who have not installed the app, emails are well-suited for re-engagement.
- Email campaigns are also useful for onboarding new users and encouraging them to turn on push notifications or share the app via social networks.
- For content that requires more than a simple push or slide, emails allow for rich and dynamic HTML messages.
- Using email allows for the placement of multimedia content like videos and images that engage users.
- Emails are convenient for sending monthly/weekly newsletters to maintain user engagement.
- Transactional emails notify users of recent purchases and deliver important product and shipping information.