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TV and OTT integrations

As technology evolves to new platforms and devices, so can your messaging with Braze!

Braze offers different engagement channels for a number of different TV Operating Systems and “OTT” Set Top Boxes.

Platforms and features

The following lists features and messaging channels supported today.

Device type Data and analytics In-app messages Content Cards Push notifications Canvas
Amazon Fire TV
Kindle Fire
Android TV
LG TV (webOS) N/A
Samsung Tizen TV N/A
Roku N/A
Apple TV OS
  • = Supported
  • = Partial support
  • = Not supported by Braze
  • N/A = Not supported by OTT platform

Integration guides

Amazon Fire TV

Use Braze’s Fire OS SDK to integrate with Amazon Fire TV devices.

Features include:

  • Data and Analytics collection for cross-channel engagement
  • Push Notifications (known as “Heads Up Notifications”)
    • The priority must be set to “HIGH” for these to appear. All notifications appear in the Fire TV settings menu.
  • Content Cards
  • In-app messages
    • To show HTML messages on non-touch environments like TVs, set com.braze.configuration.BrazeConfig.Builder.setIsTouchModeRequiredForHtmlInAppMessages to false (available from Android SDK v23.1.0)

For more information, visit the Fire OS integration guide.

Kindle Fire

Use Braze’s Fire OS SDK to integrate with Amazon Kindle Fire devices.

Features include:

  • Data and Analytics collection for cross-channel engagement
  • Push Notifications
  • Content Cards
  • In-app messages

For more information, visit the Fire OS integration guide.

Android TV

Use Braze’s Android SDK to integrate with Android TV devices.

Features include:

  • Data and Analytics collection for cross-channel engagement
  • Content Cards
  • In-app messages
    • To show HTML messages on non-touch environments like TVs, set com.braze.configuration.BrazeConfig.Builder.setIsTouchModeRequiredForHtmlInAppMessages to false (available from Android SDK v23.1.0)
  • * Push Notifications (Manual Integration Required)

For more information, visit the Android SDK integration guide.

Push notifications are not supported natively on Android TV. For more information why, see Google’s Design Guidelines. You may however, do a manual integration of Push notification UI to achieve this. See our documentation on how to set this up.

LG webOS

Use Braze’s Web SDK to integrate with LG webOS TVs.

Features include:

  • Data and analytics collection for cross-channel engagement
  • Content Cards (via Headless UI)
  • In-app messages (via Headless UI)

For more information, visit the Web Smart TV integration guide.

Samsung Tizen

Use Braze’s Web SDK to integrate with the Samsung Tizen TVs.

Features include:

  • Data and analytics collection for cross-channel engagement
  • Content Cards (via Headless UI)
  • In-app messages (via Headless UI)

For more information, visit the Web Smart TV integration guide.

Roku

Use Braze’s Roku SDK to integrate with Roku TVs

Features include:

  • Data and analytics collection for cross-channel engagement
  • In-app messages (via Headless UI)
    • Webviews are not supported by the Roku platform, so HTML in-app messages are therefore not supported.

For more information, visit the Roku integration guide.

Apple TV OS

Use Braze’s Swift SDK to integrate on tvOS

For more information, visit the iOS Swift SDK integration guide.

Features include:

  • Data and analytics collection for cross-channel engagement
  • Content Cards (via Headless UI)
  • In-app messages (via Headless UI)
    • Webviews are not supported by the tvOS platform, so HTML in-app messages are therefore not supported.
    • See our sample app to learn more about how to use a Headless UI for customized messaging on tvOS.
  • Silent push notifications and update badging

Note: To avoid showing mobile in-app messages to your TV users, be sure to set up either App Targeting or use key-value pairs to filter out messages. For example, only displaying tvOS messages if they contain a special tv = true key-value pair.

App targeting

To target OTT apps for messaging, we recommend creating a segment specific to your OTT app.

A segment created using the Android OTT app.

Headless UI

For platforms that support in-app messages or Content Cards via headless UI, Braze will deliver a data model (i.e., JSON) that your app can read and use within a UI your app controls. These platforms don’t include any default UI or views.

This data will contain the fields configured in the dashboard (title, body, button text, colors, etc.) which your app can read and display accordingly.

Read more about custom handling messaging:

Android SDK

Swift SDK

Web SDK

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