In-App Messages

In-App Messages help you get content to your user without interrupting their day with a push notification. Customized and tailored in-app messages enhance the user experience and help your audience get the most value out of your app. With a variety of layouts and customization tools to choose from, in-app messages engage your users more than ever before.

To see examples of in-app messages, check out our Client Integration Gallery.

When to Use In-App Messages

In-app messages are good for a lot of things. They can be used in web apps, Android apps, iOS apps, and more!

In-app messages don’t deliver outside of the user’s app and won’t intrude on their home screen, like push notifications do. In-app messages, by their nature, exist within your app and come with context and are almost never unwelcome! They’re always delivered when the user is active within your app.

Great Use Cases

  • New App Features
  • App Management
  • Reviews
  • App Upgrades/Updates
  • Giveaways & Sweepstakes
  • Sales and Promotions
  • Product Sales
  • Encouraging and rewarding discovery
  • Permission Requests/Push Priming

In-App Message Types

Braze offers several default in-app message types, each customizable with messages, images, Font Awesome icons, click actions, analytics, editable styling and color schemes. The currently available types are Slideup, Modal, Full, and HTML Full. It is also possible to define your own custom in-app message view.

All in-app messages implement the IInAppMessage interface, which defines basic behavior and traits for all in-app messages. InAppMessageBase is an abstract class that implements IInAppMessage and provides the foundational in-app message implementation. All in-app message classes are subclasses of InAppMessageBase.

In addition, there is a subinterface of IInAppMessage called IInAppMessageImmersive, which adds click action and analytics enabled buttons, as well as header text and a close button. InAppMessageImmersiveBase is an abstract class that implements IInAppMessageImmersive and provides the foundational immersive in-app message implementation. Modal and Full in-app messages are subclasses of InAppMessageImmersiveBase.

HTML Full in-app messages are InAppMessageHtmlFull instances, which implement IInAppMessageHtml, another subclass of IInAppMessage.

Expected Behaviors by Message Types

These are what each in-app message type will appear like for your users.

Slideup in-app messages are so-named because they “slide up” or “slide down” from the top or bottom of the screen. They cover a small portion of the screen and provide an effective and non-intrusive messaging capability.


Slideup Behavior


Modal in-app messages appear in the center of the screen and are framed by a translucent panel. Useful for more critical messaging, they can be equipped with up to two click action and analytics enabled buttons.


Modal Behavior


Full in-app messages are useful for maximizing the content and impact of your user communication. The upper half of a full in-app message contains an image and the lower half displays text as well as up to two click action and analytics enabled buttons.

Full Example

HTML Full in-app messages are useful for creating fully customized user content. User-defined HTML Full in-app message content is displayed in a and may optionally contain other rich content, such as images and fonts, allowing for full control over message appearance and functionality.


Full-Screen Behavior


Full in-app message content is displayed in a WKWebView and may optionally contain other rich content, such as images and fonts, allowing for full control over message appearance and functionality.

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