“We’ve seen push notification open rates increase a thousand fold. I want to say it’s been incredible.”

Amol Sogal, Rakuten (formerly Ebates) Sr. Director, Mobile Product Management

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10X

INCREASE IN OPEN RATES

With Braze, Rakuten is able to seamlessly bring in relevant and personalized content, images, and offers to remind each customer why they need to use Rakuten. By making personalized content seamless, Braze helps reinforce Rakuten's brand value for customers.

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20-30%

LIFT IN APP RETENTION OF RETURNING USERS

Canvas – Braze’s drag-and-drop customer journey tool – helps Rakuten engage its members in a personalized way across multiple channels, easily and seamlessly. By adding intelligence to communications with their robust member network, Rakuten has improved open rates, engagement, click-throughs and, ultimately, revenue.

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50%

YOY GROWTH ON APP-EXCLUSIVE DAYS FEATURING HIGHER CASH BACK WITH MERCHANT PARTNERS

Rakuten's audience base involves a wide range of different segments, personas, experiences, and spots on the lifecycle and customer journey. Braze allows Rakuten to target down to the individual member with personalized content in the moment.

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