"OkCupid has a very strong engineering team, which led us to building custom-built marketing and analytics stack ourselves, but over the last few years, we've really seen the advancements in the industry. We realized that we would be better served building a new stack with Braze—to scale our data, uncover insights and action on those insights."

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VALUABLE PERFORMANCE INSIGHTS IN MILLISECONDS

OkCupid keeps a pulse on its metrics from the Braze dashboard. They identify any friction points and take action to their increase their impact in real time.

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