Cookies Policy

Last Updated: April 2022

This Cookie Policy explains how Braze, Inc. and its group companies (collectively “Braze”, "we", "us", and "ours") use cookies and similar technologies on our websites and ("Website") . It explains what these technologies are and why we use them, as well as your ability to manage cookie settings. To set your cookie preferences, please visit the “Cookie Management Tool ” .


Cookies are small data files that are placed on your device when you visit a website. A cookie stores, collects and sends information to the device, us and trusted third parties. Cookies are widely used by website owners in order to make their websites work more efficiently, and to support their business.


Website owners use cookies for several reasons. At Braze, some cookies are needed to operate the website and we refer to these as "essential" or "strictly necessary" cookies. Other cookies also enable us to track and target the interests of our visitors to enhance their experience on our website and support our business. Broadly speaking, we use four categories of cookies.

Strictly necessary cookies

These cookies are essential for the website to function and they enable core functionality, such as website security. We also use these cookies to help us remember your opt ins and opt outs to the use of cookies. You cannot switch off these cookies.

Performance cookies

These cookies help us to enhance our website’s performance. They provide analytics on website traffic and use, such as which pages are most popular, which marketing campaigns are effective and identify if error reports have been generated. These insights allow us to improve our website.

Functional cookies

These cookies enhance your experience of our website by remembering your preferences and personalizing customizable pages. For example, functional cookies help remember your language preference.

Advertising cookies

These cookies are used to display relevant advertising to you on our website, on other websites and on social media platforms. They perform functions like preventing the same ad from continuously re-appearing and ensuring that ads are properly displayed. Social media cookies also allow you to share pages and content that you find interesting on our website with your friends, family and networks.

These different categories of cookies are a combination of first and third party cookies, and session and persistent cookies.


Cookies are not the only way to identify or track individuals online. We may use other, similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs"). These are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our website or opened an email that we have sent them. This allows us, for example, to monitor the traffic patterns of users from one page within our website to another, to deliver or communicate with cookies, to understand whether you have come to our website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of email marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

Our website may also use what’s known as "Flash Cookies" (also known as Local Shared Objects or "LSOs") to collect and store information about your use of our website, fraud prevention, and other site operations.

If you do not want Flash Cookies stored on your computer, you can go into the settings of your Flash player and block Flash Cookies storage using the tools contained in the Website Storage Settings Panel. You can also control Flash Cookies by going to the Global Storage Settings Panel and following the instructions (which may include instructions that explain, for example, how to delete existing Flash Cookies, how to prevent Flash LSOs from being placed on your computer without your being asked, and (for Flash Player 8 and later) how to block Flash Cookies that are not being delivered by the operator of the page you are on at the time).

Please note that setting the Flash Player to restrict or limit acceptance of Flash Cookies may reduce or impede the functionality of some Flash applications, including, potentially, Flash applications used in connection with our website or online content.


Cookie management via our Cookie Management Tool

You have the right to decide whether to accept or reject certain cookies by visiting our Cookie Management Tool. If you opt-out of certain cookies, you will still be able to access our website although some functionality may be limited or parts of the website may not work as intended.

Cookie management via your browser You can set or amend your web browser controls to accept or refuse all cookies. If you choose to reject essential cookies, you may still use our website though your access to some functionality and areas of our website may be restricted. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser's help menu for more information.


We may update this Cookie Policy from time to time to reflect, for example, changes to the cookies we use or for operational, legal, or regulatory reasons.


If you have any questions about our use of cookies or other technologies, please email us at [email protected]