Testing
Actionable advice on how to improve the effectiveness of your marketing campaigns with a/b testing, multivariate testing, and more.
Category: Tips

9 Essential Mobile Messaging Metrics (And How to Use Them)

Modern marketing is built around data. In a lot of ways, that’s just dandy—with today’s unprecedented access to customer data, it’s possible to provide your

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A/B vs. Multivariate Testing: When to Use Each

Dear reader: This blog post is vintage Appboy. We invite you to enjoy the wisdom of our former selves—and then for more information, check out

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Your Tests Are a Waste of Time Without 1 Simple Thing

In an early episode of Friends, Joey and Chandler need to make a decision, so they decide to flip a coin. They flip the coin,

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3 Marketing Experiments That (Actually) Paid Off

Uncertainty is the norm in marketing. Whether you’re working at a large company or small startup, there will always come a time when you feel

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When A/B Testing Isn’t Worth It

For marketing geeks like you and me, nothing gets the blood flowing like an A/B test. They’re quick to run and it’s deeply satisfying to

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5 Rules for Smart Multivariate Testing

A campaign that doesn’t resonate with your customers is more than just a lost opportunity—it’s a problem. Too many irrelevant messages can lead to messaging

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