People & Relationships
Learn how to connect with your audience, by understanding your audience, and create better relationships to drive your marketing goals.
Category: Tips

How To Hold Onto At-Risk Customers

Everyone loses customers. It’s an unfortunate fact of life. Sometimes they ghost on you and disappear without any warning. And sometimes they give you every

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Make It Easy for Customers to Make Your Brand a Habit

For the average person, the rise of mobile has made things easier. Traffic warnings and subway updates reach you wherever you are. Taking a high-quality

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6 Ways to Get Your Customers’ Subconscious On Your Side

At its core, marketing is about persuasion. As a marketer, you’re always looking to influence prospective and current customers to act in ways that benefit

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To Dominate the Next Big Thing, Build Long-Term Customer Relationships

Mobile is the preferred channel of an increasingly large percentage of consumers–there are over 2 billion smartphones in use and 71% of people sleep with

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Earn Their Trust: Personalizing Customer Outreach the Right Way

Dear reader: This blog post made its original debut in Appboy’s Relate Magazine. Pocket its pearls of wisdom, and then for more information, check out

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How to Inspire Consistent Engagement (and Boost Retention, Too)

Earlier this month, Appboy (AKA us!) published new research that uncovered a direct correlation between how consistently a customer engages with an app and the

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Be a Genre: Why Flexibility and Cultural Awareness are Essential for Global Brands

The rise of mobile has given even small organizations a global reach. Google Play and Apple’s App Store are accessible anywhere and it’s not unusual

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Customer Loyalty: Earn It Day by Day and Session by Session

There was a time when delivering the best product or service was enough to inspire strong, sometimes life-long customer loyalty. That’s changed. In a world

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3 Steps to Connect with Your Mobile Audience

Call it the proximity principle or the law of attraction: People tend to form strong bonds with the people—and the things—that are closest to them.

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Give Up Control to Drive Mobile App Engagement

Every year, the cost of mobile app user acquisition jumps higher: last year, it surged by a full 80 percent to $2.25 per customer. Want

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