People & Relationships
Learn how to connect with your audience, by understanding your audience, and create better relationships to drive your marketing goals.
Category: Tips

Your Customers Are Telling You How To Reach Them—Listen

Customer attention is a limited resource. Mobile has made it easier to reach your audience members whenever and wherever—but it’s made it easier for other

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Be Your Audience: How Acting Like a Customer Can Make You a Better Marketer

In recent years, the rise of mobile technology has allowed marketers to take advantage of its ability to seamlessly collect detailed customer information from users

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App Uninstalls: A Totally Unscientific Look at What Makes Customers Pull the Plug

People uninstall apps all the time. You’ve done it. I’ve done it. But while it’s always painful when a customer decides to step away, the

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What It Takes to Win Your Customer’s Loyalty [Resource Bundle]

Why customer loyalty matters Face it, most new app users won’t stick around for a long time. It’s the Achilles’ heel of creating a mobile

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3 Ways to Nail Relationship Marketing

Savvy marketers remember to consider the long-term relationships they’re aiming to build with customers for every strategy and campaign they create. Why is relationship marketing

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5 Ways To Grab Your Customer’s Attention in a Distracted World

Marketers in today’s always-connected, information-rich world face an enormous challenge: A consumer’s brain can hold only so much information before it becomes fatigued. A person’s

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Tell Your Brand Story: 3 Tips for Connecting Better with Customers

Amazon.com CEO Jeff Bezos said, “Your brand is what people say about you when you’re not in the room.” As marketers, we know that our brand identity

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4 Dating Tips and How They Can Help You Woo New Customers

You walk into a restaurant. Nervous. Carrying flowers. There’s someone waiting for you in the back, the person your friend described. You think: maybe this

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If Mobile Marketing is a Holiday Party, Don’t be “That Guy”

If your mobile marketing personality were represented by someone at a holiday party, who would they be? And more importantly––would you want to talk with

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