People & Relationships
Learn how to connect with your audience, by understanding your audience, and create better relationships to drive your marketing goals.
Category: Tips

What Customer Engagement Actually Means and How It’s Done

Think of marketing as a soccer game. For the first half, your focus is on taking the lead and acquiring as many customers as possible.

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Retention Marketing: What It Is, Why It Matters, and How To Get Started

Marketing is in a transition period. Over the last ten years, the rise of mobile has changed the marketing landscape by giving brands new ways

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The 7 Biggest Problems for a Mobile Marketer (And How To Fix Them)

Every industry has its common challenges. In mobile marketing, connecting authentically with customers is a biggie. There are devices, and often thousands of miles, between

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The 5-Step Evolution of a Mobile Marketer

Wondering where your company stands in the mobile marketing landscape? Whether you’re just getting your feet wet or are at the top of your game,

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Tell Your Customers the Whole Story

Honesty is important for any relationship, but especially relationships with customers interacting with your mobile marketing. Since you can’t meet in person, your messaging and

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Loss Aversion Marketing Tactics and Strategies That (Still) Work

One of the foundational ideas in behavioral economics is that psychologically, the “pain of losing something is about twice as powerful as the pleasure of

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How to Solve Your Company’s Millennial Marketing Crisis

Millennials are like unicorns. They’re mysterious creatures that no one seems to fully understand. The common perception is that they’re unabashedly needy, spoiled, hoverboarding young

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Oops, You Made It Weird. 5 Marketing Faux Pas to Watch Out For

You’ve readied your day-to-evening outfit, polished your shoes, and spit-shined your spectacles, because you’re on your way to a Friday evening party. Before you head

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Lifecycle Marketing Part Two: Build Campaigns That Work

In the first post of this two-part series, we brought you a framework for mapping your company’s customer lifecycles and understanding the behavior patterns your

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