People & Relationships
Learn how to connect with your audience, by understanding your audience, and create better relationships to drive your marketing goals.
Category: Tips

The Keys to Creating Brand Advocates in a Mobile-First World

Word of mouth (WOM) marketing isn’t just a social media fad. It’s a timeless marketing force that transcends any communication medium. In a mobile ecosystem

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How To Beat Today’s Soul-Crushing App Retention Odds

Things are changing in mobile. As the number of new app downloads begins to stagnate and people increasingly focus their limited time and attention on

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Outsmart the Noise: 3 Attention-Grabbing Mobile Marketing Tips From Gaming Companies

It’s not just you: the competition for your audience’s attention spans in the mobile marketing ecosystem is growing. App users have infinite options for ways

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The Secrets of Customer Segmentation Strategy

Dear reader: This blog post is vintage Appboy. We invite you to enjoy the wisdom of our former selves—and then for more information, check out

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5 Design-Inspired Must-Dos for a Mobile User Experience

When it comes to mobile app design, user experience (UX) is of paramount importance. In a study on consumer trust in online health websites, psychologists

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6 Ways Hillary Clinton’s New App is a Masterclass in Relationship Marketing and Mobile Engagement

When it comes to using technology to reach people, we’re used to brands leading and political campaigns (eventually) following. It’s still common for candidates to

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Improve Customer Engagement by Tackling Decision Paralysis

Decision paralysis has been one of marketing’s biggest challenges since before the internet even existed. The idea is simple: we “don’t know what we want

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What Does It Mean to Build a Relationship With a Digital Audience?

“Relationship marketing” is classified, essentially, by two key characteristics: pursuing an ongoing relationship for the long term, and regarding that relationship as a two-way engagement.

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Help Your Customers Unplug: A Call for Conscious Marketing

Smartphones hit the scene in the early aughts. The first baby iPhone came to market in 2007, which means they’ve been in our lives for

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The Mobile Marketer’s Monthly To-Do List

Digital marketers have a lot on their plate. When the overarching goal is “keep customers, make money” the answer often becomes churning out campaigns at

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