People & Relationships
Learn how to connect with your audience, by understanding your audience, and create better relationships to drive your marketing goals.
Category: Tips

How to Keep Your Customers Engaged When Things Change

Dear reader: This blog post is vintage Appboy. We invite you to enjoy the wisdom of our former selves—and then for more information, check out

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What Does It Mean to Get Permissions?

Dear reader: This blog post made its original debut in Appboy’s Relate Magazine. Pocket its pearls of wisdom, and then for more information, check out

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Curious What Messages Your Customers Want to Receive? Just Ask!

For today’s marketer, personalization and segmentation can feel like a double-edged sword. The rise of digital marketing tools has made it possible to target your

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New Habits for Customers: 3 Brands that Have Perfected the Daily Ritual

It’s no secret that retaining new users isn’t easy. If your brand can’t find ways to get new customers to log sessions in your app,

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Is Your Western Mindset Hindering Your Global Marketing?

Years ago, while I was working for a multinational publishing company, a team from our China office came to visit. On their first day, they

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How to Market Differently (and Effectively) to Each Generation

You wouldn’t send a push notification advertising a sale on cognac to an 11-year-old or an email to Australian customers wishing them a happy Arbor

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How to Acquire and Retain Millennial App Users

From tweeting the word “fleek” to participating in the Mannequin Challenge, app marketers around the world are itching to capture millennials’ attention. Millennials have been

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How Marketers Can Approach the Growing Conscious Consumption Movement

Healthy marketing often involves finding a way to meet customers where they’re at, in their respective worlds, in ways that might not be directly aligned

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How Starbucks, Kohl’s, and More Do Mobile Loyalty

By the look of some people’s keychains, folks love their loyalty programs. That said, many of us have also gotten quite good at giving a

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