People & Relationships
Learn how to connect with your audience, by understanding your audience, and create better relationships to drive your marketing goals.
Category: Tips

Make Your Marketing More Creative with Braze Magazine’s new Creativity Issue

Creativity means using eye-catching visuals and sparkling copy for the messages your brand sends—but it also means embracing innovation, testing, iteration, and nontraditional thinking across

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Emotions to the Front, Technology to the Back

Last week, more than 25,000 people—innovators, thought leaders, c-suite execs, computer scientists, and more than a few celebrities—gathered at New Orleans’ Ernest N. Morial Convention

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What Online Dating Can Teach us About Mobile Marketing

As marketers, we seek, initially, to attract. To attract people for a first time encounter, and then to charm with enough verve, to click with

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Vivid, Personalized Email, the Jukely Way

Personalization is powerful—and one of the central keys to building strong, sustainable customer relationships in today’s mobile-first world. But for a lot of brands, personalizing

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The 1:1 Renaissance: How Personalization Strengthens Relationships

With the rise of mobile, a new view of customer/brand engagement is emerging. Or, more accurately, an older view is gaining new currency, informing how

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How to Keep from Alienating Customers with Over-Communication

Dear reader: This blog post made its original debut in Appboy’s Relate Magazine. Pocket its pearls of wisdom, and then for more information, check out

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3 Mobile Tactics that Power Smart Travel Marketing

  In the decade since the introduction of the first iPhone, the rise of mobile has had a major impact on virtually every industry—upending entrenched

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App Subscriptions: Get Customers to Make the Jump (and Stay There)

For mobile apps, customer acquisition can be tough. You’ve got to prove value to convince customers to allocate space on their phones for your company’s

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Decide What Your Values Are—And Stick to Them

What does your brand stand for? Your company’s values are at the heart of everything you do. Without a firm grip on what your brand

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Your LTR 2017 Prep Guide

Every year, Appboy holds the LTR conference to turn the spotlight on long-term relationships and the strategies and technologies that make it possible to build

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