Messaging
Maximize your marketing potential by learning how to communicate with your customers.
Category: Tips

5 Pillars of a Modern Email Marketing Strategy

Imagine you work for one of those artisanal popsicle places with the always changing, always in-demand bespoke—yes, bespoke—flavors of the week. You’re not in testing

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4 Questions You Have to Answer Before You Send Your Next Email Campaign

Whether you’re not currently sending customers emails, you’re struggling to connect meaningfully with your audience via email, or your email marketing is starting to feel

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Big Month at Braze: Email Links Simplified, Smarter Data Exports, and More!

At Braze (formerly Appboy), we’re focused on building the best customer engagement platform out there, supporting brilliant messaging experiences across devices, channels, and platforms. What

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How to Emoji, GIF, and Meme—Without Overdoing It

Emoji, GIFs, videos, and memes collectively are, like,💥 🙋🏾  totally the thing right now 🙌  👻 ❗ It’s true that all four can effectively grab

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The Ins-and-Outs of Priming for Location

Location marketing services have been one of the most revolutionary advances since the dawn of smartphones only eleven short years ago. Once upon a time,

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What Online Dating Can Teach us About Mobile Marketing

As marketers, we seek, initially, to attract. To attract people for a first time encounter, and then to charm with enough verve, to click with

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What a Cross-Channel Web Messaging Campaign Really Looks Like

Looking to find new ways to connect and engage with your customers? According to a recent Braze study, cross-channel messaging might just be the trick.

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Does Mobile Marketing Have a Lowest Common Denominator Problem?

You probably remember the concept of the ‘lowest common denominator’ from grade school– when you were learning about fractions and you had to make your

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Beyond the Smartphone: Be Mobile-Centric, Not Mobile-Only

We’re living in a mobile-centric, mobile-first world. But while smartphones sit at the center of modern life for most people, they’re not the only technology

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How Meetup Makes Users Part of the Conversation

When it comes to brand notifications, we know there are a few different types—there’s transactional messages (think purchase confirmations, password reset notifications, etc.), there are

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