Channels & Devices
Learn how to use multiple channels and devices to increase engagement with your customers.
Category: Tips

The Ins-and-Outs of Priming for Location

Location marketing services have been one of the most revolutionary advances since the dawn of smartphones only eleven short years ago. Once upon a time,

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Big Month at Braze: New Capabilities in Personalization, Email, and Data Management

At Braze, we’re focused on building the best customer engagement platform, enabling brilliant messaging experiences across devices, channels, and platforms. What does that mean for

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What a Cross-Channel Web Messaging Campaign Really Looks Like

Looking to find new ways to connect and engage with your customers? According to a recent Braze study, cross-channel messaging might just be the trick.

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Beyond the Smartphone: Be Mobile-Centric, Not Mobile-Only

We’re living in a mobile-centric, mobile-first world. But while smartphones sit at the center of modern life for most people, they’re not the only technology

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The Holidays Change Everything

The holidays are different. You can feel it the moment Thanksgiving Week rolls around: the music you hear changes (that’s right, Christmas carols every five

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5 Negative KPIs Marketers Should Be Paying Attention To

Marketers are only as good as their best data, but that doesn’t mean blindly amping up positive key performance indicators (KPIs)—and tuning out any negative

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What Does Your Brand’s Marketing Tech Stack Look Like?

It’s official: Marketing teams are spending more on tech than they are on paid advertising on paid advertising. So what are the kinds of questions

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What a Next-Level Push Campaign Really Looks Like

When people think push notifications, they tend to picture short (and hopefully sweet) messages. Which makes sense. Since their 2009 debut, push notifications have been

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Keep It Clean: The Importance of Email List Hygiene

Ok, so you’ve got a great acquisition funnel, you’ve followed your IP warm up to the T and you’re using carefully defined subdomains to send

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In-Browser Messages: What Makes Them Different From (and Better Than) Pop-Ups and other Web Interstitials?

At first blush, in-browser messages aren’t so different than their evolutionary predecessors, web pop-ups and other interstitials. In truth, they have some similarities: each one

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