Campaigns
Understand the different elements of an effective marketing campaign that you can use to reach your marketing goals.
Category: Tips

The Ins-and-Outs of Priming for Location

Location marketing services have been one of the most revolutionary advances since the dawn of smartphones only eleven short years ago. Once upon a time,

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What a Cross-Channel Web Messaging Campaign Really Looks Like

Looking to find new ways to connect and engage with your customers? According to a recent Braze study, cross-channel messaging might just be the trick.

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Does Mobile Marketing Have a Lowest Common Denominator Problem?

You probably remember the concept of the ‘lowest common denominator’ from grade school– when you were learning about fractions and you had to make your

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The 4 Keys to Smart Data Planning

Customer data. It’s at the center of today’s customer engagement landscape, supporting the kinds of targeted messages and responsive customer experiences that define successful customer/brand

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5 Mobile-Savvy Business and Finance Brands to Learn From

Since the introduction of the first iPhone a decade ago, the rise of mobile has been disrupting industries and upending the business models and customer

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This is How You Get App Users to Refer Their Friends

Dear reader: This blog post made its original debut in Appboy’s Relate Magazine. Pocket its pearls of wisdom, and then for more information, check out

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5 Brands Sending Fourth of July Messages Worth Celebrating

Ah, Independence Day—that annual excuse to bust out your grill, watch pyrotechnic experts practice their craft, and dress in an excessively patriotic fashion. It’s also

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How momondo Increased Conversions By More than 60%

With travel and hospitality businesses—startups and established players, alike—offering a veritable all-you-can-eat continental breakfast of options for travelers, there are more choices than ever when

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Active Customer Campaigns: 5 Things Marketers Need to Know

For marketers, knowing your customers can be a powerful asset. Customer data makes it possible to know which kinds of notifications each customer likes best,

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Today’s Churned Users Could be Tomorrow’s Power Users

You did everything right. You got their attention, they engaged with your product, they even filled out their personal information for you. Things were looking

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