The Ins-and-Outs of Priming for Location

Location marketing services have been one of the most revolutionary advances since the dawn of smartphones only eleven short years ago. Once upon a time,

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Big Month at Braze: New Capabilities in Personalization, Email, and Data Management

At Braze, we’re focused on building the best customer engagement platform, enabling brilliant messaging experiences across devices, channels, and platforms. What does that mean for

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What Online Dating Can Teach us About Mobile Marketing

As marketers, we seek, initially, to attract. To attract people for a first time encounter, and then to charm with enough verve, to click with

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What a Cross-Channel Web Messaging Campaign Really Looks Like

Looking to find new ways to connect and engage with your customers? According to a recent Braze study, cross-channel messaging might just be the trick.

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Does Mobile Marketing Have a Lowest Common Denominator Problem?

You probably remember the concept of the ‘lowest common denominator’ from grade school– when you were learning about fractions and you had to make your

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Beyond the Smartphone: Be Mobile-Centric, Not Mobile-Only

We’re living in a mobile-centric, mobile-first world. But while smartphones sit at the center of modern life for most people, they’re not the only technology

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Mobile-Powered Loyalty Programs: How to Get It Right

The world’s moving fast. New technologies, new consumer expectations. And all manner of new distractions that can keep customers from coming back. To ensure long-term

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9 Essential Mobile Messaging Metrics (And How to Use Them)

Modern marketing is built around data. In a lot of ways, that’s just dandy—with today’s unprecedented access to customer data, it’s possible to provide your

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How Meetup Makes Users Part of the Conversation

When it comes to brand notifications, we know there are a few different types—there’s transactional messages (think purchase confirmations, password reset notifications, etc.), there are

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Stack Vs. Cloud: What Marketers Need to Know

There aren’t a lot of Don Draper types left in the world of digital marketing. Creativity is just as important as ever, but that era

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