Make Your Marketing More Creative with Braze Magazine’s new Creativity Issue

Creativity means using eye-catching visuals and sparkling copy for the messages your brand sends—but it also means embracing innovation, testing, iteration, and nontraditional thinking across

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5 Customer Questions Answered by Good Onboarding Practices

Imagine you’re a throwing a party. You’ve got snacks, a DIY photobooth, balloons, a stocked bar, and a trendy-but-not-too-trendy playlist in the background. The door

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5 Pillars of a Modern Email Marketing Strategy

Imagine you work for one of those artisanal popsicle places with the always changing, always in-demand bespoke—yes, bespoke—flavors of the week. You’re not in testing

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4 Questions You Have to Answer Before You Send Your Next Email Campaign

Whether you’re not currently sending customers emails, you’re struggling to connect meaningfully with your audience via email, or your email marketing is starting to feel

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Emotions to the Front, Technology to the Back

Last week, more than 25,000 people—innovators, thought leaders, c-suite execs, computer scientists, and more than a few celebrities—gathered at New Orleans’ Ernest N. Morial Convention

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Big Month at Braze: Uninstall Tracking for Android and Improved Search

At Braze (formerly Appboy), we’re focused on building the best customer engagement platform out there, supporting brilliant messaging experiences across devices, channels, and platforms. What

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Big Month at Braze: Email Links Simplified, Smarter Data Exports, and More!

At Braze (formerly Appboy), we’re focused on building the best customer engagement platform out there, supporting brilliant messaging experiences across devices, channels, and platforms. What

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Friday The 25th: Who Will Survive the Rise of GDPR?

The following is a work of fiction. Any similarity to actual businesses, or actual industry events, is purely coincidental. Braze cannot provide legal advice to

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How to Emoji, GIF, and Meme—Without Overdoing It

Emoji, GIFs, videos, and memes collectively are, like,💥 🙋🏾  totally the thing right now 🙌  👻 ❗ It’s true that all four can effectively grab

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The Ins-and-Outs of Priming for Location

Location marketing services have been one of the most revolutionary advances since the dawn of smartphones only eleven short years ago. Once upon a time,

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