5 Pillars of a Modern Email Marketing Strategy

Imagine you work for one of those artisanal popsicle places with the always changing, always in-demand bespoke—yes, bespoke—flavors of the week. You’re not in testing

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4 Questions You Have to Answer Before You Send Your Next Email Campaign

Whether you’re not currently sending customers emails, you’re struggling to connect meaningfully with your audience via email, or your email marketing is starting to feel

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Emotions to the Front, Technology to the Back

Last week, more than 25,000 people—innovators, thought leaders, c-suite execs, computer scientists, and more than a few celebrities—gathered at New Orleans’ Ernest N. Morial Convention

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Marketing at the Speed of Instinct

Close your eyes. Now picture all the nuanced messages you want to share with your customers, each unique individual with their own wants and needs.

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Big Month at Braze: Uninstall Tracking for Android and Improved Search

At Braze (formerly Appboy), we’re focused on building the best customer engagement platform out there, supporting brilliant messaging experiences across devices, channels, and platforms. What

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What’s PII, Anyway?

If you’re a marketer worth your salt (and of course you are), you’re likely amassing tons of data, and, if you’re worth quite a lot

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Big Month at Braze: Email Links Simplified, Smarter Data Exports, and More!

At Braze (formerly Appboy), we’re focused on building the best customer engagement platform out there, supporting brilliant messaging experiences across devices, channels, and platforms. What

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Time for your Annual HIPAA Compliance Check-Up!

HIPAA is probably older than your interns (and maybe even some of your employees), so while we’re all paying attention to our data protection regulations

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Friday The 25th: Who Will Survive the Rise of GDPR?

The following is a work of fiction. Any similarity to actual businesses, or actual industry events, is purely coincidental. Braze cannot provide legal advice to

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How to Emoji, GIF, and Meme—Without Overdoing It

Emoji, GIFs, videos, and memes collectively are, like,💥 🙋🏾  totally the thing right now 🙌  👻 ❗ It’s true that all four can effectively grab

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