user retention

The Secret to Improving Your App Metrics? Knowing How They’re Connected

As mobile increasingly becomes the dominant way that customers engage with brands, it’s becoming more and more important for marketers to have a mobile-first strategy

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How Not To Lose 96% of Your New App Users This Holiday Season

Holiday shopping is becoming synonymous with mobile shopping. The marketing campaigns you’ll make in this pre-holiday stretch and through to the end of the year

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How To Beat Today’s Soul-Crushing App Retention Odds

Things are changing in mobile. As the number of new app downloads begins to stagnate and people increasingly focus their limited time and attention on

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7 Essentials for a Winning Win-Back Campaign (and Examples)

In today’s highly competitive mobile age, churn is a reality for all companies, even for the most successful. We know that 45% of people who

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Are Your App User Acquisition Dollars Going to Waste?

Are you paying for thousands of customers every month, but only keeping hundreds? Many apps are. App user acquisition is often a focus of marketing

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