user experience

User Experience: Seamlessness vs. Friction

Managing our devices can ask a lot of us. For all that they add to our lives, devices sap plenty of energy, too. I recently missed

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The Key Driver of Adoption & Value Is Not Shiny New Toys

As leading technology companies mash together new services, platforms, and capabilities, brands can find the signal in the noise—and make smart new investments—by understanding what

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Give Up Control to Drive Mobile App Engagement

Every year, the cost of mobile app user acquisition jumps higher: last year, it surged by a full 80 percent to $2.25 per customer. Want

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