triggered messaging

A Mini-Guide to Behavioral Email Marketing

In today’s marketing world, the campaign is king. Marketers create a promotion or offer, send a promotional message to a relevant segment of their audience

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Struggling with Stickiness? 5 Activity Messaging Campaigns to the Rescue

The rise of mobile has been something of a mixed blessing for marketers. The ubiquity of smartphones and tablets has made it possible to gather

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6 Hyper-Relevant Campaigns Powered by Triggered Messages

As mobile transitions from hot-new-thing to one of the dominant ways that people engage with brands and the world around them, marketing is beginning to

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