Success Squad

Build Stronger Customer Relationships With Multi-Channel Messaging

Today’s marketer has an abundance of messaging options, but too many organizations limit themselves to email and the occasional push notification, neglecting some of the

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4 Mobile Personalization Tips for Uniquely Effective Messages

When it comes to mobile marketing, personalization is powerful. By leveraging the information you’ve gathered about your audience, it’s now possible to communicate with your

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Intelligent Delivery: Find Every Customer’s Optimal Moment

As mobile devices become an increasingly central part of everyday life, brands are facing new challenges in keeping their audience engaged and loyal. Customers are

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5 Ways Connected Content Makes Marketing More Personal and Responsive [Product Spotlight]

Updated 9/22/16 With the rise of mobile, finding new and innovative ways to engage your customers is more important than ever. To stay competitive, marketers need

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Uninstall Tracking: An Industry Look at its Strengths and Limitations

As the cost of acquiring customers continues to rise, driving engagement is more important than ever. We believe that tracking disengagement is also an essential

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Updated Permissions in Android M: New Challenges and Opportunities

Android developers have traditionally had an easy time convincing people to opt-in. Customers installing an app have been greeted with a “Wall of Permissions” that

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iOS 9 Changes Make Send-Time Optimization More Important Than Ever

While big changes for iOS 9 were announced during WWDC 2015 last month, one of the most significant updates wasn’t covered during the actual event.

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Respect the Wrist: Optimizing Your Apple Watch (And Other Smartwatch) Outreach

Apple Watch Launch Day has come and gone – if you ordered early, you might even be wearing one on your wrist. But now that

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Um, Happy Earth Day? When Holiday Messaging Campaigns Go Wrong

Today is Earth Day, which means a fair amount of mobile marketers will likely be sending holiday-themed promotions for their app. Some of those campaigns

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How to Calm Skittish ISPs and Make Sure Emails Are Delivered

  Savvy marketers know that their mobile outreach isn’t complete without a robust email strategy as part of their multi-channel messaging. Email has been an

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