Build Stronger Customer Relationships With Multi-Channel Messaging
Today’s marketer has an abundance of messaging options, but too many organizations limit themselves to email and the occasional push notification, neglecting some of the
4 Mobile Personalization Tips for Uniquely Effective Messages
When it comes to mobile marketing, personalization is powerful. By leveraging the information you’ve gathered about your audience, it’s now possible to communicate with your
Intelligent Delivery: Find Every Customer’s Optimal Moment
As mobile devices become an increasingly central part of everyday life, brands are facing new challenges in keeping their audience engaged and loyal. Customers are
5 Ways Connected Content Makes Marketing More Personal and Responsive [Product Spotlight]
Updated 9/22/16 With the rise of mobile, finding new and innovative ways to engage your customers is more important than ever. To stay competitive, marketers need
Uninstall Tracking: An Industry Look at its Strengths and Limitations
As the cost of acquiring customers continues to rise, driving engagement is more important than ever. We believe that tracking disengagement is also an essential
Updated Permissions in Android M: New Challenges and Opportunities
Android developers have traditionally had an easy time convincing people to opt-in. Customers installing an app have been greeted with a “Wall of Permissions” that
iOS 9 Changes Make Send-Time Optimization More Important Than Ever
While big changes for iOS 9 were announced during WWDC 2015 last month, one of the most significant updates wasn’t covered during the actual event.
Respect the Wrist: Optimizing Your Apple Watch (And Other Smartwatch) Outreach
Apple Watch Launch Day has come and gone – if you ordered early, you might even be wearing one on your wrist. But now that
Um, Happy Earth Day? When Holiday Messaging Campaigns Go Wrong
Today is Earth Day, which means a fair amount of mobile marketers will likely be sending holiday-themed promotions for their app. Some of those campaigns
How to Calm Skittish ISPs and Make Sure Emails Are Delivered
Savvy marketers know that their mobile outreach isn’t complete without a robust email strategy as part of their multi-channel messaging. Email has been an
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