sms

Is SMS Over? How It Fits into Your Cross-Channel Strategy

For a lot of people, Short Message Service (SMS) was their introduction to mobile marketing. Before push notifications, before you could easily check email on

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Pick the Best Channels for Your Transactional Campaigns

Transactional campaigns are an invaluable element of any marketing strategy, but with all the channels now available to marketers, they can be tricky to execute

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