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How Urban Outfitters Boosted Opens by 100+% and Lifted Conversions by 75%

Things move fast in marketing. It feels like there’s always something new on the horizon: new trends, new technologies, new ways of thinking about customers

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How To Beat Today’s Soul-Crushing App Retention Odds

Things are changing in mobile. As the number of new app downloads begins to stagnate and people increasingly focus their limited time and attention on

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The 7 Biggest Problems for a Mobile Marketer (And How To Fix Them)

Every industry has its common challenges. In mobile marketing, connecting authentically with customers is a biggie. There are devices, and often thousands of miles, between

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Marketers, Stop Agonizing Over When to Send That Message

Dear reader: This blog post made its original debut in Appboy’s Relate Magazine. Pocket its pearls of wisdom, and then for more information, check out

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3 Mobile Marketing Pitfalls (and How To Avoid Them)

Mobile marketing can do amazing things. Help you better understand your customers and the many, varied ways they engage with your brand. Let you reach

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