What’s an SDK, Anyway?

The rise of mobile changed a lot of things. Data collection. Customer messaging. Brand experiences. Audience expectations. It also introduced a lot of new terms

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Appboy and React Native: A Marriage Made in JavaScript [Integration Announcement]

Editor’s Note: Appboy’s director of mobile engineering, Brian Wheeler, is here to announce our React Native SDK and support of this burgeoning framework. Marketers looking

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