ROI

Lifecycle Marketing Part One: Map Your Brand’s Customer Lifecycles

Several years ago, Deloitte and Touche studied Fortune 500 leaders across industries and found that customer-centric companies were 60% more profitable, two times as likely

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What’s the Best Way to Define an Active User?

Your brand’s most active users may be hidden from plain sight due to antiquated analytics. For years, leaders in the digital marketing industry have relied

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10 Essential Mobile App KPIs and Engagement Metrics (and How to Use Them)

Dear reader: This blog post made its original debut in Appboy’s Relate Magazine. Pocket its pearls of wisdom, and then for more information, check out

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The Mobile Martech Gap: What It Is, Why It Matters, and How To Close It

As more and more consumers come to depend on mobile devices to keep up with friends, monitor their finances, read the news—to live their lives,

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