retention

Activity Messaging: 6 Key Things for Marketers to Know

For today’s marketer, few things are as important as customer engagement. As mobile has taken over and the traditional marketing funnel has slowly given way

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Subscriptions Apps: What’s Changing and How To Make the Most of It

Over the last couple of years it has been hard to read a business publication without coming across headlines mentioning the new “subscription economy.” As

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4 Signs Media & Entertainment Marketers Need to Up Their Messaging Game

It can be a little scary to be a media brand these days. There are so many distractions out there, and technology has made it

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The Founders of Women in Mobile Talk Retention, Personalization, and Their “Army of Sparring Partners”

The tech industry is infamous for being male-dominated: at Google, women hold only 18% of the tech jobs, and the recent “Elephant in the Valley”

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Mobile Year in Review: 14 Eye-Opening Mobile Stats from 2015 [Infographic]

Time flies, doesn’t it? The end of the year is time for reflection, and alongside our new brand redesign at Appboy, we’re excited by the

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